Kutheni kunzima ukusebenzisa into entsha xa upakisha izinto zokuhombisa?

UProcter & Gamble uthe kule minyaka idlulileyo, inkampani ityale izigidi zeerandi kwimveliso novavanyo lweemveliso zokutshintshwa kwesepha, kwaye ngoku isebenza nzima ukuyikhuthaza kwiinkalo eziphambili zokuthambisa kunye nokunyamekela umzimba.

Kutshanje, iProcter & Gamble iqalile ukubonelela ngeekhrimu zobuso ezizaliswa kwakhona kwiwebhusayithi esemthethweni yophawu lwayo lwe-OLAY, kwaye iceba ukwandisa intengiso yayo eYurophu ekuqaleni konyaka ozayo. Isithethi seProcter & Gamble uDamon Jones uthe: “Ukuba ukutshintshwa kwale mveliso kuyamkeleka kubathengi, ukusetyenziswa kweplastiki yenkampani kungancitshiswa nge-1 yezigidi zeepawundi.”

Ivenkile Yomzimba, eyayithengwe ngaphambili yiNatura Group yaseBrazil kwiL'Oréal Group, ikwathi iceba ukuvula "izikhululo zepetroli" kwiivenkile kwihlabathi liphela kunyaka ozayo, ivumela abathengi ukuba bathenge izikhongozeli zezimonyo ezinokuphinda zisetyenziswe kwi-shower gel okanye i-face cream yeThe Body Shop Body Shop. Kubikwa ukuba olu phawu lwalunikezela ngezinye izinto ezitshintshiweyo kwiivenkile zalo ekuqaleni kweminyaka yoo-1990, kodwa ngenxa yokungabikho kwemfuno yemarike ngelo xesha, imveliso yayekwa ngo-2003. Bafowunela kwiwebhusayithi esemthethweni.“Inkqubo yethu yokubuyisela, ukuphinda usebenzise, ​​nokuphinda isebenzise ibuyile. Kwaye inkulu kunangaphambili. Ngoku iyafumaneka kuzo zonke iivenkile zase-UK* ngenjongo yokuba ifikelele kwiivenkile ezingama-800 kumazwe ali-14 ekupheleni kuka-2022. Kwaye asicwangcisi ukuyeka apho..

I-Unilever, eyathembisa ukunciphisa ukusetyenziswa kweplastiki ngesiqingatha ngo-2025, yabhengeza ngo-Okthobha ukuba iceba ukuqalisa izinto zokutshintsha i-deodorant yophawu lweDove ngenkxaso yenkqubo yokuthenga engenankunkuma i-LOOP. Inkqubo yokuthenga iqhutywa yiTerraCycle, inkampani yokuhlaziya izinto enobuhlobo nokusingqongileyo, ukubonelela abathengi ngeemveliso ezihlala ixesha elide kunye nokugcwalisa kwakhona.

Nangona ngokwembono yokusingqongileyo, ukukhuthazwa kwezixhobo zokutshintsha kuyimfuneko, kodwa okwangoku, kulo lonke ishishini leempahla zabathengi, ukungeniswa kwezixhobo zokutshintsha kunokuchazwa “njengokuxuba okulungileyo nokubi.” Abanye abantu baveze ukuba okwangoku, uninzi lwabathengi kwihlabathi liphela basebenzisa ngokungakhathali, kwaye kunzima ukulahla ukupakisha “okulahlwayo”.

I-Unilever ithe nangona ixabiso lezixhobo ezitshintshiweyo liphantsi kakhulu, lidla ngokuba ngama-20% ukuya kuma-30% aphantsi kunezixhobo ezisemthethweni, okwangoku uninzi lwabathengi alukazithengi.

Isithethi se-P&G sithe nokuba abathengi bayayivuma into yokutshintsha ezinye iimveliso zasekhaya, imeko iba nzima ngakumbi xa zisetyenziswa kwiimveliso zokhathalelo lomntu ezifana ne-Pantene shampoo kunye ne-OLAY cream.

Kwizinto zokuthambisa, ukupakishwa kweemveliso yenye yezinto ezibalulekileyo ezitsala abathengi kwaye zonyusa ukunamathela kwabathengi, kodwa kukwanxulumene nemiba yokusingqongileyo, okwenza iinkampani zobuhle zibe yingxaki. Kodwa ngoku, ingqalelo yabantu kuphuhliso oluzinzileyo iyanda. "Ukutshintsha" ukupakishwa kwezithambiso kuba ngumxholo oshushu, kwaye isimo sengqondo sokukhusela okusingqongileyo sophawu siya kutsala abathengi abaninzi ngokungabonakaliyo.

Kubalulekile ukuphumeza ingcamango yokutshintsha izixhobo, emiselwa ziindlela zemarike kunye nemeko-bume yethu yehlabathi. Okwangoku, siyabona ukuba iimpawu ezininzi zobuhle zikhuthaza iimveliso ezinxulumene noko. Umzekelo, iimveliso zebhotolo yeShea yophawu lwase-AustraliaI-MECCA Cosmetica, I-ELIXIRyophawu lwaseJapan iShiseido,UTATA HARPERye-United States njalo njalo. Ezi nkampani zinegama lophawu kunye nokhuseleko lokusingqongileyo, nto leyo enokuba nefuthe elikhulu kwimarike. Kwaye icandelo lophuhliso le-Topfeelpack yethu nalo lisebenza nzima kweli cala. Iimold zethu ezifana ne-PJ10, PJ14,Iimbiza zobuhle zePJ52ingahlangabezana neemfuno zabathengi ngokupakisha okunokutshintshwa, kwaye ibanike umfanekiso wophawu oluzinzileyo noluhle.