I-Procter & Gamble yathi kule minyaka idlulileyo, inkampani ityale izigidi zeedola kwimveliso kunye novavanyo lweemveliso zokutshintshwa kwe-detergent, kwaye ngoku isebenza nzima ukuyikhuthaza kwizinto eziqhelekileyo zokuthambisa kunye nokunyamekela umzimba.

Kungekudala, i-Procter & Gamble iqalile ukubonelela nge-cream creams kunye nokuzaliswa kwakhona kwiwebhusayithi esemthethweni ye-brand yayo ye-OLAY, kwaye iceba ukwandisa ukuthengisa kwayo eYurophu ekuqaleni konyaka ozayo.Isithethi seProcter & Gamble uDamon Jones uthe: "Ukuba ukutshintshwa kwamkelekile kubathengi, ukusetyenziswa kweplastiki yenkampani kunokuncitshiswa nge-1 yezigidi zeeponti."

Ivenkile Yomzimba, eyayifudula ifunyenwe yiNatura Group yaseBrazil kwiL'Oréal Group, ikwathi iceba ukuvula “izikhululo zegesi” kwiivenkile zehlabathi kulo nyaka uzayo, ivumela abathengi ukuba bathenge izikhongozeli zokuthambisa ezinokuphinda zisetyenziswe kwi-The Body Shop Body Shop's shower gel okanye ubuso cream.Kuxelwa ukuba i-brand yanikezela ngokutshintshwa kwiivenkile zayo ekuqaleni kwe-1990, kodwa ngenxa yokungabikho kwemfuno yemarike ngelo xesha, imveliso yayekwa ngo-2003. Babiza kwiwebhusayithi esemthethweni.“UkuBuyisa kwethu, ukuRisayikilisha kwakhona, iskimu sokuphinda sibuyile.Kwaye inkulu kunangaphambili.Ngoku iyafumaneka kuzo zonke iivenkile zase-UK* ngenjongo yokuba ibe kwiivenkile ezingama-800 kumazwe ali-14 ekupheleni kuka-2022. Kwaye asicwangcisi ukuma apho..”

I-Unilever, eyathembisa ukunciphisa ukusetyenziswa kweplastiki ngesiqingatha ngo-2025, ibhengeze ngo-Okthobha ukuba iceba ukusungula indawo ye-Dove brand deodorant ngenkxaso yenkqubo yokuthenga inkunkuma ye-LOOP.Inkqubo yokuthenga isetyenziswa yi-TerraCycle, inkampani yokuhlaziya indalo, ukubonelela abathengi ngeemveliso ezihlala ixesha elide kunye nokuzaliswa kwakhona.

Nangona ngokwembono yokuvumelana nokusingqongileyo, ukukhuthazwa kwezixhobo ezitshintshwayo kubalulekile, kodwa ngoku, kulo lonke ishishini lempahla yabathengi, ukuqaliswa kwezixhobo ezitshintshwayo kunokuchazwa “njengomxube wokulungileyo nokubi.”Amanye amazwi abonisa ukuba okwangoku, abathengi abaninzi emhlabeni jikelele basebenzisa ngokungaqhelekanga, kwaye kunzima ukulahla ukupakisha "okulahlayo".

U-Unilever uthe nangona ixabiso lezixhobo ezitshintshwayo lisezantsi kakhulu, lidla ngokubiza i-20% ukuya kuma-30% kunezixhobo ezisesikweni, ukuza kuthi ga ngoku, uninzi lwabathengi abakazithengi.

Isithethi se-P&G sithe nokuba abathengi bayakuvuma ukusetyenziswa kwezinto ezitshintshileyo kwezinye iimveliso zasekhaya, imeko iba nzima ngakumbi xa isetyenziswa kwiimveliso zokhathalelo lomntu ezifana ne-Pantene shampoo kunye ne-OLAY cream.

Kwizinto zokuthambisa, ukupakishwa kwemveliso yenye yezinto ezibalulekileyo ezitsala abathengi kwaye ziphucule ukuncamathela kwabathengi, kodwa ikwanxulumene nemiba yokusingqongileyo, eyenza iinkampani zobuhle zibe yingxaki.Kodwa ngoku, ingqalelo yabantu kuphuhliso oluzinzileyo iyanda.Ukupakishwa kwezinto zokuthambisa “Ukulungisa ngokutsha” kuya kuba ngundaba-mlonyeni, kwaye isimo sengqondo sokhuselo lokusingqongileyo sophawu siya kutsala abathengi abaninzi ngokungabonakaliyo.

Kunyanzelekile ukuphumeza ingqikelelo yezixhobo ezitshintshwayo, emiselwa ziintsingiselo zemarike kunye nokusingqongileyo kwehlabathi.Okwangoku, siyabona ukuba iibrendi ezininzi zokuthambisa zikhuthaza iimveliso ezinxulumeneyo.Ngokomzekelo, iimveliso zebhotolo ye-Shea ye-brand yase-AustraliaMECCA Cosmetica, ELIXIRyeJapan brand Shiseido,TATA HARPEReUnited States njalo njalo.Ezi nkampani zinegama lophawu kunye nokhuseleko lokusingqongileyo, olunokuba nefuthe elikhulu kwimarike.Kwaye icandelo lophuhliso lweTopfeelpack yethu nalo lisebenza nzima kweli cala.Imilo yethu efana nePJ10, PJ14,Iingqayi ze-PJ52 zokuthambisainokuhlangabezana neemfuno zabathengi ngokupakishwa okutshintshekayo, kwaye ibanike umfanekiso ozinzileyo kunye nomhle webrand.