Isibikezelo sesikhathi eside sikaSmithers sihlaziya izitayela ezine ezibalulekile ezikhombisa ukuthi imboni yokupakisha izovela kanjani.
Ngokocwaningo lukaSmithers kuThe Future ofUkupakisha: Izibikezelo Ezinhle Zesikhathi eside eziya ku-2028, imakethe yokupakisha yomhlaba wonke kulindeleke ukuthi ikhule cishe ngama-3% ngonyaka phakathi kuka-2018 no-2028, ifinyelele ngaphezu kwe- $ 1.2 trillion. Emakethe yokupakisha emhlabeni wonke ikhule ngo-6.8% kusukela ngo-2013 kuya ku-2018 iningi lokukhula livela ezimakethe ezingathuthukisiwe kubathengi abaningi abathuthela ezindaweni zasemadolobheni futhi kamuva bathatha indlela yokuphila yasentshonalanga. Lokhu kuqhuba isidingo sezimpahla ezipakishiwe futhi kusheshiswa emhlabeni jikelele imboni ye-e-commerce.
Abashayeli abaningi banomthelela omkhulu embonini yokupakisha yomhlaba.
Amathrendi angu-4 abalulekile azovela kule minyaka eyishumi ezayo:
1. Umthelela wokukhula komnotho kanye nezibalo zabantu ekufakweni okusha
Umnotho womhlaba kulindeleke ukuthi uqhubeke nokukhula okujwayelekile kule minyaka eyishumi ezayo, uqhutshwa ukukhula kwezimakethe zabathengi abasafufusa. Umthelela wokuhoxa kwe-UK ku-European Union kanye nokwanda kwempi yentela phakathi kwe-US ne-China kungase kubangele ukuphazamiseka kwesikhashana. Sekukonke, nokho, imali etholwayo kulindeleke ukuthi ikhuphuke, okwandisa ukusetshenziswa kwabathengi ezimpahleni ezipakishiwe.
Inani labantu emhlabeni wonke kulindeleke ukuthi likhule, ikakhulukazi ezimakethe ezibalulekile ezisafufusa njenge-China ne-India, lapho amazinga okufudukela emadolobheni ezoqhubeka nokukhula. Lokhu kuhumushela ekukhuphukeni kwemali engenayo yabathengi ezimpahleni zabathengi kanye nokuchayeka eziteshini zesimanje zokudayisa, kanye nesigaba esiphakathi esikhulayo esimagange ukuvezwa kumabhrendi womhlaba jikelele kanye nemikhuba yokuthenga.
Ukwenyuka kweminyaka yokuphila kuzoholela kubantu abagugayo - ikakhulukazi ezimakethe ezinkulu ezithuthukile njenge-Japan - okuzokwandisa isidingo sokunakekelwa kwezempilo nemikhiqizo yemithi. Ngesikhathi esifanayo, kunesidingo sezixazululo ezivuleleka kalula kanye nokupakishwa okuhambisana nezidingo zasebekhulile. Futhi ukubhebhezela isidingo sezingxenye ezincane zezimpahla ezipakishiwe; kanye nokwenza lula, okufana nokuqanjwa kabusha ekufakweni okuphinda kuvaleleke noma okusebenziseka kalula nge-microwavable.
2. Ukusimama kokupakisha kanye nezinto zokupakisha ezinobungani bemvelo
Ukukhathazeka mayelana nomthelela wemvelo wemikhiqizo yinto esunguliwe, kodwa kusukela ngo-2017 kube nentshisekelo evuselelwe ekusimameni, kugxilwe ngokukhethekile ekufakweni. Lokhu kubonakala emithethweni kahulumeni omkhulu kanye nekamasipala, izimo zengqondo zabathengi kanye namanani abanikazi bomkhiqizo okukhulunywa ngawo ngokupakishwa.
I-EU ihamba phambili kule ndawo ngokugqugquzela imigomo yomnotho oyindilinga. Kukhona ukugxila okukhethekile emfucumfucwini wepulasitiki, nokupakishwa kwepulasitiki okuza ngaphansi kokuhlolwa okukhethekile njengento enevolumu ephezulu, esetshenziswa kanye. Kuthuthukiswa amasu amaningi okubhekana nalolu daba, okuhlanganisa nezinye izinto zokupakisha, ukutshala imali ekuthuthukisweni kwamapulasitiki asekelwe ku-bio, ukuklama okupakishwayo ukuze kube lula ukugaywa kabusha nokulahla, kanye nokwenza ngcono izindlela zokugaywa kabusha nokulahla imfucumfucu yepulasitiki.
Ukugaywa kabusha kwepulasitiki nokulahlwa
Njengoba ukusimama sekuyiyona nto ehamba phambili kubathengi, amabhrendi aya ngokuya ethanda izinto zokupakisha nemiklamo ekhombisa ngokusobala ukuzibophezela emvelweni.
3. Izitayela zabathengi - ukuthenga ku-inthanethi kanye nokupakishwa kwe-e-commerce logistics
Imakethe yokudayisa ku-inthanethi yomhlaba wonke iyaqhubeka nokukhula ngokushesha, iqhutshwa ukuduma kwe-inthanethi nama-smartphone. Abathengi baya ngokuya bethenga izimpahla eziningi ku-inthanethi. Lokhu kuzoqhubeka nokukhula ngo-2028 futhi kuzokwandisa isidingo sezixazululo zokupakisha, ikakhulukazi amafomethi kathayela, angathutha impahla ngokuphepha ngokusebenzisa iziteshi zokusabalalisa eziyinkimbinkimbi.
Bayanda abantu abasebenzisa ukudla, iziphuzo, imithi, neminye imikhiqizo ngenkathi besohambweni. Isidingo sezixazululo ezilula neziphathwayo zokupakisha siyakhula futhi imboni yokupakisha eguquguqukayo ingomunye wabahlomuli abakhulu.
Ngokushintshela empilweni eyodwa, abathengi abaningi - ikakhulukazi ingxenye encane - bavame ukuthenga igrosa kaningi nangenani elincane. Lokhu kuqhuba ukukhula kwesidingo sezitolo zezitolo kanye nokushayela amafomethi alula, anosayizi omncane.
Abathengi baya ngokuya benesithakazelo empilweni yabo, okuholela ekuphileni okunempilo. Ngenxa yalokho, lokhu kuqhuba isidingo sezimpahla ezipakishiwe ezifana nokudla okunempilo neziphuzo (isb., okungenayo i-gluten, i-organic/natural, ingxenye-controlled) kanye nemithi ethengiswa ngaphandle kwezitolo kanye nezithasiselo zokudla okunomsoco.
4. I-Brand Master Trend - I-Smart and Digitalization
Imikhiqizo eminingi embonini ye-FMCG iya ngokuya ihambela amazwe ngamazwe njengoba izinkampani zifuna izingxenye ezintsha zokukhula okuphezulu nezimakethe. Ngo-2028, le nqubo izosheshiswa yizindlela zokuphila ezikhula entshonalanga emnothweni omkhulu okhulayo.
Ukuhwebelana kwembulunga yonke kwe-e-commerce kanye nohwebo lwamazwe ngamazwe nakho kukhulise isidingo kubanikazi bemikhiqizo sokupakisha izesekeli ezifana namathegi e-RFID namalebula ahlakaniphile ukuvimbela izimpahla zomgunyathi nokuqapha kangcono ukusatshalaliswa kwazo.
Ukuhlanganiswa kwemboni nakho kulindeleke ukuthi kuqhubeke nemisebenzi yokuhlanganisa nokutholwa emikhakheni esetshenziswa ekugcineni njengokudla, iziphuzo, nezimonyo. Njengoba amabhrendi engeziwe engena ngaphansi kolawulo lomnikazi oyedwa, amasu awo okupakisha cishe azohlanganisa.
Ngekhulu lama-21 dla kancane ukwethembeka brand. Lokhu kulingisa intshisekelo kuzisombululo zokupakisha ezenziwe ngokwezifiso noma zenguqulo ezingase zibe nomthelela kuzo. Ukuphrinta kwedijithali (i-inkjet ne-toner) kunikeza izindlela ezibalulekile zokufeza lokhu, ngomshini wokunyathelisa ophezulu we- throughput onikezelwe kuma-substrate okupakisha manje okufakwayo okokuqala ngqa. Lokhu kuphinde kuhambisane nesifiso sokumaketha okudidiyelwe, nokupakishwa okuhlinzeka ngezindlela zokuxhuma ezinkundleni zokuxhumana.
Isikhathi sokuthumela: Oct-23-2024