Isibikezelo sikaSmithers sesikhathi eside sihlaziya izitayela ezine ezibalulekile ezibonisa indlela imboni yokupakisha ezothuthuka ngayo.
Ngokusho kocwaningo lukaSmithers ku-The Future ofUkupakisha: Izibikezelo Zesikhathi Eside Eziqondene Nokusebenza Kuze Kufike Ku-2028, imakethe yokupakisha yomhlaba wonke kulindeleke ukuthi ikhule cishe ngo-3% ngonyaka phakathi kuka-2018 no-2028, ifinyelele ngaphezu kuka-$1.2 trillion. Emakethe yokupakisha yomhlaba wonke ikhule ngo-6.8% kusukela ngo-2013 kuya ku-2018 iningi lokukhula livela ezimakethe ezingakathuthuki kahle zabathengi abaningi abathuthela ezindaweni zasemadolobheni futhi kamuva bathatha indlela yokuphila yaseNtshonalanga. Lokhu kuqhuba isidingo sezimpahla ezipakishiwe futhi kusheshiswa emhlabeni jikelele yimboni yezentengiselwano ze-e.
Abashayeli abaningi banomthelela omkhulu embonini yokupakisha yomhlaba wonke.
Izitayela ezi-4 ezibalulekile ezizovela eminyakeni eyishumi ezayo:
1. Umthelela wokukhula komnotho kanye nokwanda kwabantu ekupakisheni okusha
Umnotho womhlaba kulindeleke ukuthi uqhubeke nokukhula kwawo jikelele eminyakeni eyishumi ezayo, uqhutshwa ukukhula kwezimakethe zabathengi abasafufusa. Umthelela wokuhoxa kwe-UK kwi-European Union kanye nokwanda kwempi yentela phakathi kwe-US ne-China kungabangela ukuphazamiseka kwesikhashana. Nokho, sekukonke, imali engenayo kulindeleke ukuthi ikhuphuke, okwandisa ukusetshenziswa kwemali kwabathengi ezimpahleni ezipakishiwe.
Inani labantu emhlabeni wonke kulindeleke ukuthi lande, ikakhulukazi ezimakethe ezibalulekile ezisafufusa njengeShayina neNdiya, lapho amazinga okufudukela emadolobheni azoqhubeka nokukhula. Lokhu kuholela ekwandeni kwemali engenayo yabathengi ezimpahleni zabathengi kanye nokuchayeka eziteshini zokuthengisa zesimanje, kanye nesigaba esiphakathi esikhulayo esilangazelela ukuchayeka ezinhlotsheni zomhlaba kanye nemikhuba yokuthenga.
Ukwanda kwesikhathi sokuphila kuzoholela ekugugeni kwabantu - ikakhulukazi ezimakethe ezinkulu ezithuthukile njengeJapan - okuzokwandisa isidingo semikhiqizo yezempilo kanye nemithi. Ngesikhathi esifanayo, kunesidingo sezixazululo ezilula ukuzivula kanye nokupakishwa okuhambisana nezidingo zabantu asebekhulile. Futhi okuzokhulisa isidingo sezimpahla ezincane ezipakishwe ngengxenye; kanye nokulula okwengeziwe, njengokuqamba okusha ekupakisheni okuvalwa kabusha noma okungafakwa kuma-microwave.
2. Ukuzinza kokupakisha kanye nezinto zokupakisha ezinobungani nemvelo
Ukukhathazeka ngomthelela wemikhiqizo emvelweni kuyinto evamile, kodwa kusukela ngo-2017 kube nesithakazelo esivuselelwe ekuzinzeni, kugxilwe kakhulu ekupakisheni. Lokhu kubonakala emithethweni kahulumeni kanye neyomasipala, emibonweni yabathengi kanye nezindinganiso zabanikazi bomkhiqizo ezivezwa ngokupakisha.
I-EU ihola indlela kule ndawo ngokukhuthaza izimiso zomnotho ojikelezayo. Kugxilwe kakhulu emfucumfucwini yepulasitiki, lapho ukupakishwa kwepulasitiki kubhekisiswa ngokukhethekile njengento enomthamo omkhulu, esetshenziswa kanye. Kuqhutshwa amasu amaningi okubhekana nale nkinga, okuhlanganisa nezinye izinto zokupakisha, ukutshala imali ekuthuthukisweni kwamapulasitiki asekelwe ezintweni eziphilayo, ukuklama ukupakishwa ukuze kube lula ukuphinda kusetshenziswe futhi kulahlwe, kanye nokuthuthukisa izindlela zokuphinda kusetshenziswe kanye nokulahla imfucumfucu yepulasitiki.
Ukuvuselelwa nokulahla ipulasitiki
Njengoba ukuzinza sekuyinto ebalulekile kubathengi, izinkampani ziya ngokuya zikuthanda izinto zokupakisha kanye nemiklamo ekhombisa ngokusobala ukuzibophezela emvelweni.
3. Izitayela zabathengi - ukuthenga ku-inthanethi kanye nokupakishwa kwezinto zokuhweba nge-e-commerce
Imakethe yokuthengisa emhlabeni wonke eku-inthanethi iyaqhubeka nokukhula ngokushesha, iqhutshwa ukuthandwa kwe-inthanethi nama-smartphone. Abathengi bathenga izimpahla eziningi ku-inthanethi ngokwandayo. Lokhu kuzoqhubeka nokukhula kuze kube ngu-2028 futhi kuzokhulisa isidingo sezixazululo zokupakisha, ikakhulukazi amafomethi ahlanganisiwe, angathutha izimpahla ngokuphephile ngeziteshi zokusabalalisa eziyinkimbinkimbi kakhulu.
Abantu abaningi badla ukudla, iziphuzo, imithi, neminye imikhiqizo ngenkathi besohambweni. Isidingo sezixazululo zokupakisha ezilula neziphathekayo siyakhula futhi imboni yokupakisha eguquguqukayo ingenye yezizuzi ezinkulu.
Njengoba abantu abaningi sebeshintshela ekuphileni kwabantu abangashadile, abathengi abaningi - ikakhulukazi abasebasha - bavame ukuthenga ukudla kaningi nangobuningi obuncane. Lokhu kukhuthaza ukukhula kwezitolo ezithengisa izinto ezilula futhi kukhuthaza isidingo samafomethi amancane alula kakhudlwana.
Abathengi banesithakazelo esikhulu empilweni yabo, okuholela endleleni yokuphila enempilo. Ngenxa yalokho, lokhu kuholela ekudingweni kwezimpahla ezipakishiwe njengokudla okunempilo neziphuzo (isb., okungenagluten, okungokwemvelo/okulawulwa yizinto ezithile) kanye nemithi ethengiswa ngaphandle kwemithi kadokotela kanye nezithako zokudla okunempilo.
4. I-Brand Master Trend - Ukuhlakanipha Nokwenza Idijithali
Imikhiqizo eminingi embonini ye-FMCG iya ngokuya ikhula emhlabeni wonke njengoba izinkampani zifuna izingxenye ezintsha nezimakethe ezikhula ngokushesha. Ngo-2028, le nqubo izosheshiswa yizindlela zokuphila ezikhula ngokushesha emazweni aseNtshonalanga emazweni amakhulu akhula ngokushesha.
Ukuhwebelana kwe-e-commerce kanye nokuhwebelana kwamazwe ngamazwe nakho kukhuthaze isidingo esivela kubanikazi bemikhiqizo sezesekeli zokupakisha ezifana namathegi e-RFID kanye namalebula ahlakaniphile ukuvimbela izimpahla mbumbulu nokuqapha kangcono ukusatshalaliswa kwazo.
Ukuhlanganiswa kwemboni kulindeleke futhi ukuthi kuqhubeke nemisebenzi yokuhlanganisa nokuthenga emikhakheni yokusetshenziswa kokugcina njengokudla, iziphuzo, kanye nezimonyo. Njengoba izinhlobo eziningi zilawulwa ngumnikazi oyedwa, amasu azo okupakisha cishe azoqina.
Ekhulwini lama-21 sebenzisa ukwethembeka okuncane komkhiqizo. Lokhu kulingisa intshisekelo ekuxazululeni ukupakisha nokupakisha okwenziwe ngokwezifiso noma okuhunyushiwe okungabathinta. Ukuphrinta kwedijithali (i-inkjet kanye ne-toner) kunikeza indlela ebalulekile yokufeza lokhu, njengoba imishini yokucindezela ephezulu ezinikele kuma-substrate okupakisha manje ifakwa okokuqala. Lokhu kuhambisana nesifiso sokumaketha okuhlanganisiwe, ngokupakisha okunikeza izindlela zokuxhumanisa nezinkundla zokuxhumana.
Isikhathi sokuthunyelwe: Okthoba-23-2024
