Ukuhlaziywa Kwethrendi Yokuthuthukisa ye-FMCG Packaging
I-FMCG isifinyezo se-Fast Moving Consumer Goods, esibhekisela kulezo zimpahla zabathengi ezinempilo emfushane yesevisi kanye nesivinini sokusetshenziswa okusheshayo.Izimpahla zabathengi ezihamba ngokushesha eziqondakala kalula zihlanganisa imikhiqizo yomuntu siqu neyekhaya, ukudla nesiphuzo, ugwayi nemikhiqizo yotshwala.Zibizwa ngezimpahla zabathengi ezihamba ngokushesha ngoba okokuqala ziyizidingo zansuku zonke ezinemvamisa yokusetshenziswa okuphezulu kanye nesikhathi esifushane sokusebenzisa.Uhlu olubanzi lwamaqembu abathengi anezidingo eziphakeme zokusebenziseka kalula, iziteshi zokuthengisa eziningi neziyinkimbinkimbi, amafomethi wendabuko kanye asafufusa kanye nezinye iziteshi kuhlangana, ukugxila embonini kuyanda kancane kancane, futhi ukuncintisana kuba nzima kakhulu.I-FMCG iwumkhiqizo wokuthenga ngokuxhamazela, isinqumo sokuthenga okungahleliwe, esingenandaba neziphakamiso zabantu abaseduze, kuncike ekuthandeni komuntu siqu, imikhiqizo efanayo akumele iqhathaniswe, ukubukeka/ukupakishwa komkhiqizo, ukuphromotha ukukhangisa, intengo, njll. idlala indima ebalulekile ku- ukuthengisa .
Emsebenzini osetshenziswayo, into yokuqala abathengi abayibonayo ukupakishwa, hhayi umkhiqizo.Cishe u-100% wabathengi bomkhiqizo uhlanganyela nokupakishwa komkhiqizo, ngakho-ke lapho abathengi beskena amashalofu noma bephequlula izitolo ze-inthanethi, ukupakishwa kwemikhiqizo kuthuthukisa imikhiqizo ngokusebenzisa ihluzo ezidonsa amehlo noma ezinhle nezici zedizayini eziyingqayizivele, umumo, amalogo namaphromoshini.Ulwazi, njll., lubambe ngokushesha ukunaka kwabathengi.Ngakho-ke ezimpahleni eziningi zabathengi, idizayini yokupakisha iyithuluzi lokuthengisa elisebenza ngempumelelo nelingabizi kakhulu, elikhulisa intshisekelo yamakhasimende kumkhiqizo futhi lihlula abalandeli abathembekile bemikhiqizo eqhudelanayo.Uma imikhiqizo ine-homogeneous kakhulu, izinqumo zabathengi zivame ukuncika ekuphenduleni kwemizwa.Ukupakisha kuyindlela ehlukene yokuveza ukuma: ngenkathi iveza izici zomkhiqizo kanye nezinzuzo, iphinde iveze incazelo kanye nendaba yebhrendi emele yona.Njengenkampani epakishayo nephrintayo, into ebaluleke kakhulu ukusiza amakhasimende asho indaba enhle yomkhiqizo ngokupakishwa okuhle kwemikhiqizo ehlangabezana nekhwalithi yomkhiqizo.
Inkathi yamanje yedijithali inkathi yoshintsho olusheshayo.Ukuthengwa kwabathengi kwemikhiqizo kuyashintsha, izindlela zokuthenga zabathengi ziyashintsha, nezindawo zokuthenga zabathengi ziyashintsha.Imikhiqizo, ukupakishwa, namasevisi konke kuyashintsha ngezidingo zabathengi.“Abathengi Umqondo othi “basi” usagxilile ezinhliziyweni zabantu.Isidingo sabathengi sishintsha ngokushesha futhi sihluke kakhulu.Lokhu akugcini nje ngokubeka phambili izidingo eziphakeme zemikhiqizo, kodwa futhi kubeka phambili izidingo eziphakeme zezinkampani zokupakisha nokuphrinta.Izinkampani ezipakishayo kufanele zizivumelanise nezimakethe ezishintshayo.Ukwehlukahlukana, izinqolobane ezinhle zobuchwepheshe, nokuncintisana okwengeziwe, imodi yokucabanga kufanele ishintshwe, isuke “ekwenzeni ukupakisha” iye “kokwenza imikhiqizo”, hhayi nje kuphela ukukwazi ukuphendula ngokushesha lapho amakhasimende ebeka izidingo phambili, kanye nokuphakamisa izixazululo zokuncintisana Izixazululo ezintsha.Futhi idinga ukuya phambili, iqondise amakhasimende, futhi iqhubeke nokugqugquzela izixazululo ezintsha.
Isidingo sabathengi sinquma inkambiso yentuthuko yokupakisha, sinquma isiqondiso sokuqanjwa kabusha kwebhizinisi, futhi silungiselela izinqolobane zobuchwepheshe, sihlele imihlangano evamile yokukhetha emisha ngaphakathi, sihlele imihlangano evamile yokushintshisana ngokusungula ngaphandle, futhi imema amakhasimende ukuthi abambe iqhaza ekuhwebeni ngokwenza amasampula.Ukupakishwa komkhiqizo wansuku zonke, kuhlanganiswe nokuvumelana kwesakhiwo somkhiqizo wekhasimende, kusebenzisa ubuchwepheshe obusha noma imiqondo ekuthuthukisweni kwephrojekthi, kugcina isimo sokusungula izinto ezintsha, futhi kugcina ukuncintisana.
Okulandelayo ukuhlaziya okulula kwamathrendi okupakisha:
1Inkathi yanamuhla inkathi yokubheka ukubaluleka kokubukeka."I-value economy" iqhumisa ukusetshenziswa okusha.Lapho abathengi bethenga imikhiqizo, badinga futhi ukuthi ukupakishwa kwabo akufanele nje kube okubabazekayo futhi okuhle kakhulu, kodwa futhi babe nolwazi lwezinzwa olufana nephunga nokuthinta, kodwa futhi bakwazi ukuxoxa izindaba futhi bajove izinga lokushisa Lomzwelo, lizwakale;
2I-"Post-90s" kanye "Ne-Post-00s" isiphenduke amaqembu amakhulu abathengi.Isizukulwane esisha sentsha sikholelwa ukuthi "ukuzithokozisa kuwubulungisa" futhi kudinga ukupakishwa okuhlukene ukuze kuhlangatshezwane nezidingo "zokuzijabulisa wena";
3Ngokukhula komkhuba kazwelonke, ukupakishwa kokubambisana kwe-IP okuwela umngcele kuvela ngendlela engapheli ukuze kuhlangatshezwane nezidingo zomphakathi zesizukulwane esisha;
4Ukupakisha okwenziwe ngokwezifiso okusebenzisanayo kuthuthukisa ulwazi lwabathengi, hhayi nje ukuthenga, kodwa futhi nendlela yokubonisa imizwa nomuzwa womkhuba;
5Ukupakishwa kwedijithali nokukhaliphile, kusetshenziswa ubuchwepheshe bokubhala amakhodi ukuze kunqande ukukhohlisa kanye nokulandeleka, ukusebenzisana kwabathengi nokuphathwa kwamalungu, noma ukusebenzisa ubuchwepheshe obumnyama be-acousto-optic ukuze kuthuthukiswe izindawo ezithandwa kakhulu emphakathini;
6Ukuncishiswa kokupakisha, ukuphinda kusetshenziswe kabusha, kanye nokonakala sekuyizidingo ezintsha zokuthuthukiswa kwemboni.Intuthuko eqhubekayo akusafanele nje "ukuba nayo", kodwa ithathwa njengendlela edingekayo yokuheha abathengi kanye nokugcina isabelo semakethe.
Ngaphezu kokunaka okukhethekile ezidingweni zabathengi, amakhasimende aphinde anake kakhulu impendulo esheshayo kanye namakhono okunikezela ezinkampani zokupakisha.Abathengi bafuna amabhrendi abawathandayo ashintshe ngokushesha njengolwazi lwenkundla yezokuxhumana abalutholayo, ngakho abanikazi bomkhiqizo badinga ukufushanisa umjikelezo wempilo yomkhiqizo kakhulu, ukuze kusheshiswe ukungena komkhiqizo emakethe, okudinga izinkampani zokupakisha ukuthi zize nazo. izixazululo zokupakisha ngesikhathi esifushane.Ukuhlolwa kobungozi, izinto ezikhona, ukufakazela ubufakazi kuqediwe, bese kuba ukukhiqizwa ngobuningi, ukulethwa kwekhwalithi ephezulu ngesikhathi.
Isikhathi sokuthumela: Jan-10-2023