Ukukhetha Usayizi Wephakheji Wezimonyo Olungile: Umhlahlandlela Wemikhiqizo Yobuhle

Kushicilelwe ngo-Okthoba 17, 2024 ngu-Yidan Zhong

Lapho usungula umkhiqizo omusha wobuhle, usayizi wokupakisha ubaluleke njengefomula engaphakathi. Kulula ukugxila ekwakhiweni noma ezintweni zokusebenza, kodwa ubukhulu bephakeji yakho ingaba nomthelela omkhulu empumelelweni yomkhiqizo wakho. Kusukela emaphaketheni alungele ukuhamba kuye kosayizi abayinqwaba, ukuthola ukulingana okulungile kubalulekile kukho kokubili ukusebenza nokukhanga kwamakhasimende. Kule bhulogi, sizohlola ukuthi ungakhetha kanjani osayizi bephakeji abahle kakhulu bemikhiqizo yakho.

Isandla sinesethi yokunakekela isikhumba esithintayo somqondo wezimonyo nobuhle.

1. Ukuqonda Ukubaluleka Kosayizi Wokupakisha

Usayizi wephakeji yakho usebenzela izinhloso ezimbalwa. Kuthinta inani lomkhiqizo, umbono wekhasimende, amanani, ngisho nokuthi ungathengiswa kuphi futhi kanjani. Usayizi okhethwe kahle ungathuthukisa ulwazi lomsebenzisi, kuyilapho usayizi ongalungile ungase uholele ekumoshweni noma ekuphazamisekeni. Isibonelo, imbiza enkulu yokhilimu wobuso ingase ibe nkulu kakhulu ukuthi ungayihamba, kuyilapho i-lipstick encane ingase ikhungathekise umsebenzisi ovamile ngokuthenga kabusha okuvamile.

2. Cabangela Uhlobo Lomkhiqizo

Imikhiqizo ehlukene ibiza osayizi abahlukene bokupakisha. Eminye imikhiqizo, njengama-serum noma okhilimu wamehlo, ivamise ukuthengiswa ezitsheni ezincane ngoba kusetshenziswa inani elincane kuphela ngohlelo lokusebenza ngalunye. Ezinye izinto, njengezigcobo zomzimba noma ama-shampoos, ngokuvamile ziza ngamabhodlela amakhulu ukuze zisebenze. Emabhodleleni epompo angenawo umoya, ukukhetha okudumile ekunakekelweni kwesikhumba, osayizi abafana no-15ml, 30ml, no-50ml ajwayelekile ngoba kulula ukukuphatha, ukuphatheka, nokuvikela amafomula athambile ekuchayekeni emoyeni.

3. Usayizi Wokuhamba kanye Nokupakishwa Okuncane

Isidingo samaphakheji alungele ukuhamba siyaqhubeka sikhula, ikakhulukazi kubahambi njalo nabathengi abafuna ukuhlola imikhiqizo emisha. Osayizi abancane, ngokuvamile abangaphansi kuka-100ml, bathobela imikhawulo yoketshezi yendiza, okubenza balungele abathengi lapho usohambeni. Cabangela ukunikeza izinguqulo ezincane zemikhiqizo yakho edayiswa kakhulu—zombili njengendlela yokuheha amakhasimende amasha kanye nokwandisa ukuphatheka kubasebenzisi abakhona. Ukupakishwa kwe-Eco-friendly ngosayizi wohambo nakho kuya ngokuya kuthola ukuduma, kusiza amabhrendi ehlise imfucuza ngenkathi ehlala elula.

4. Ukupakishwa kwenqwaba kanye nosayizi womndeni

Yize amaphakheji amancane, aphathwayo edingeka, kukhona futhi inkambiso ekhulayo yokupakishwa kwenqwaba. Lokhu kusebenza ikakhulukazi emikhiqizweni yansuku zonke efana ne-shampoo, i-conditioner, nama-lotions omzimba. Ukupakishwa kwenqwaba—kusuka ku-250ml kuya ku-1000ml noma ngisho nangaphezulu—kunxusa abathengi abaqaphela imvelo abakhetha ukuthenga ngobuningi ukuze banciphise ukumosheka kokupakisha futhi bonge imali. Ukwengeza, ukupakishwa okukhudlwana kungase kube ukushaya kwemikhiqizo egxile emndenini, lapho abasebenzisi bedlula umkhiqizo ngokushesha.

Ukukhangisa kwemikhiqizo yezimonyo. Imikhiqizo yezimonyo ku-podium ephinki nengemuva eliluhlaza. Umqondo wezimonyo zobuhle.

5. Ukucatshangelwa kwe-Eco-friendly for Packaging Sizes

Njengoba ukusimama kuba okubaluleke kakhulu kubathengi, amabhrendi afuna izindlela zokunciphisa indawo yawo yemvelo. Ukunikeza amaphakheji angaphinda agcwaliseke noma izinto ezisebenzisekayo eco-friendly ngamasayizi amakhulu kungakhanga abathengi abaqaphela imvelo. Isibonelo, ibhodlela elingenamoya elingagcwaliswa kabusha elingu-100ml elenziwe ngezinto ezibolayo noma ezigaywa kabusha linganciphisa ukusetshenziswa kwepulasitiki okukodwa. Bhangqa lokhu nezinguqulo ezincane, eziphathwayo, futhi unohlelo olusebenza kahle futhi olunobungani bemvelo.

6. Ukwenza ngokwezifiso Usayizi Wakho Wokupakisha Wokuma-Brand

Usayizi wephakeji yakho nawo ungaba nomthelela kubunikazi bomkhiqizo wakho. Imikhiqizo ewubukhazikhazi, isibonelo, ingase isebenzise amaphakheji amancane, ayinkimbinkimbi ukuze akhe umuzwa wokukhethekile nokuba yinkimbinkimbi. Ngakolunye uhlangothi, imikhiqizo yezimakethe ezinkulu ingase ibeke phambili ukusebenza ngosayizi abajwayelekile okulula ukuwagcina nokubamba. Uma umkhiqizo wakho ugxile ebuhleni be-eco-conscious, ukunikeza amaphakheji amakhulu, anosayizi omningi olungele imvelo kungathuthukisa isithombe sakho esiluhlaza futhi kubonise ukuzibophezela kwakho ekuzinzeni.

Eco friendly skincare. Izimonyo zemvelo kanye nemikhiqizo ye-organic on pink background,

7. Amathrendi emakethe kanye nezintandokazi zekhasimende

Ukuhlala phezu kwamathrendi okupakisha kubalulekile ukuze uhlangabezane nezidingo zamakhasimende. Eminyakeni yamuva nje, ukukhuphuka kokupakishwa kwezimonyo ezingenawo umoya kube ukuthambekela okuphawulekayo, ikakhulukazi emikhiqizweni edinga ukuhlala iyintsha isikhathi eside. Osayizi abajwayelekile njengamabhodlela angenawo umoya angu-30ml, 50ml, kanye no-100ml badumile ngoba banciphisa ukuchayeka emoyeni, okuqinisekisa ubuqotho bomkhiqizo. Ukupakishwa kwe-eco-friendly, kungaba ngosayizi abancane bohambo noma osayizi abayinqwaba, nakho kufunwa kakhulu njengoba abathengi beqaphela kakhulu imvelo.

8. Isiphetho

Ukukhetha usayizi wephakeji yezimonyo olungile kuyisenzo sokulinganisa phakathi kokusebenziseka, ubuhle, kanye nezidingo zekhasimende. Kungakhathaliseki ukuthi ukhetha amabhodlela amancane alungele ukuhamba, iziqukathi ezigcwalisekayo eco-friendly, noma amaphakheji ayinqwaba, usayizi owukhethayo kufanele uhambisane namanani omkhiqizo wakho nezethameli eziqondiwe. Ngaso sonke isikhathi cabangela uhlobo lomkhiqizo, amaphethini okusetshenziswa kwekhasimende, nezimakethe uma uklama ukupakisha kwakho. Ngosayizi olungile necebo lokupakisha, ungathuthukisa ulwazi lwekhasimende, ukhuphule ukuthengisa, futhi uqinise ubunikazi bomkhiqizo wakho.


Isikhathi sokuthumela: Oct-17-2024