Iukupakishwa kobuhleIzitayela zika-2025 zizoba ukuhlanganiswa okujulile kobuchwepheshe, imiqondo eqhubekayo kanye nezidingo zesipiliyoni sabathengi, okulandelayo ukuqonda okuphelele kusukela ekwakhiweni, ezintweni ezibonakalayo, umsebenzi kuya ekusebenzisaneni, kuhlanganiswe nokuguquguquka kwemboni kanye nezibikezelo zobuchwepheshe obusezingeni eliphezulu:
1. Ukupakisha okusimeme: kusukela “emazwini emvelo” kuya “emikhuba evaliwe”.
Ukuguquka kwezinto: Izinto ezisekelwe ku-bio (isb. i-mushroom mycelium, izithasiselo ze-algae) kanye nepulasitiki ehlanganiswa nomquba (isb. i-PHA) zizothatha indawo yepulasitiki yendabuko, kanti eminye imikhiqizo ingase yethule ukupakishwa "okungenawo udoti", njengefilimu encibilikayo noma amabhokisi embewu (angatshalwa ukuze kutshalwe izitshalo ngemva kokusetshenziswa).
Imodeli Yomnotho Ojikelezayo: Imikhiqizo iqinisa ukuzibandakanya kwabasebenzisi ngezinhlelo zokuvuselela amaphakheji (isb., amaphuzu amabhodlela angenalutho) noma izinhlelo zokugcwalisa kabusha (isb., umqondo kaLush wokupakisha okungenalutho (akukho mabhodlela noma amathini) ungaphindaphindwa yimikhiqizo eminingi).
Ukucaca kwe-carbon footprint: Ukupakisha kubhalwe ukuthi “amathegi e-carbon”, futhi izinto zilandelwa emuva emthonjeni wazo ngokusebenzisa ubuchwepheshe be-blockchain. Isibonelo, uShiseido uzame ukusebenzisa i-AI ukubala ukukhishwa kwe-carbon kuyo yonke imijikelezo yokuphila kwemikhiqizo yakhe.
2. Ukusebenzisana Okuhlakaniphile: Ukupakisha kuba “ingosi yedijithali”.
Ukwenziwa kobuchwepheshe be-NFC/AR buthandwe: thinta ifoni yakho ukuze ugxumele esivivinyweni sokuzilungisa esibonakalayo, incazelo yezithako noma iseluleko sokunakekelwa kwesikhumba esenziwe ngezifiso (isb. ibhodlela leshampu lika-L'Oréal elithi “Water Saver” elinethegi ye-NFC eyakhelwe ngaphakathi).
Izinzwa ezihlakaniphile: ziqapha isimo somkhiqizo (isb., ukusebenza kahle kwezithako ezisebenzayo, isikhathi sokuphelelwa yisikhathi ngemva kokuvulwa), njengephakheji yemaski ezwela i-pH kaFresh, eshintsha umbala ukuze ibonise ukuthi kufanele isetshenziswe nini.
Ukusebenzisana Kwemizwa: Ukupakisha ngama-microchip akhelwe ngaphakathi avusa ukukhanya, umsindo noma iphunga lapho evulwa, isib. ibhokisi lezindebe likaGucci libizwe ngokuthi “isisusa sokunethezeka” ngabasebenzisi ngenxa yomsindo walo wokuvula nokuvala odonsayo.
3. Umklamo omncane kakhulu + ukwenza kube ngokwakho kakhulu: ukuhlukanisa
Isitayela esincane se-Clean Beauty: izinto eziqinile ezingacwebezeli, akukho ukuphrinta kwelebula (ukudweba nge-laser esikhundleni salokho), njengebhodlela lesitayela se-apothecary lika-Aesop, okugcizelela "izithako kuqala".
Ukwenza ngokwezifiso okuqhutshwa yi-AI: idatha yomsebenzisi isetshenziselwa ukukhiqiza amaphethini okupakisha ahlukile, njengokuhlaziywa kwe-AI yomkhiqizo waseJapan i-POLA kokuthungwa kwesikhumba ukwenza ngokwezifiso ikhophi yebhodlela elinoketshezi; ubuchwepheshe bokuphrinta be-3D buvumela ukukhiqizwa kwezimo zokupakisha ezenzelwe wena ngesikhathi sokufunwa, kunciphisa imfucuza yempahla.
Izimpawu zamasiko ezihlukile: Amasiko amancane athandwa yisizukulwane Z (isb. i-meta-cosmic aesthetics, i-cyberpunk) ahlanganiswe nomklamo.
4. Ukusungula izinto ezintsha okusebenzayo: kusukela “esitsheni” kuya “ethuluzini lokuhlangenwe nakho”.
Umklamo ohlanganisa konke: izigqoko zesisekelo ezinamabhulashi ahlanganisiwe (ezifana nesisekelo sikaHuda Beauty esithi “#FauxFilter”), ama-palette ezithunzi zamehlo anokufakwa esikhundleni kwamagnetic okwakhelwe ngaphakathi + isibani sokugcwalisa se-LED.
Ukuthuthukiswa kokuhlanzeka nokuphepha: ukupakishwa kwephampu ye-vacuum (ukuvimbela i-oxidation) + izembozo ezilwa namagciwane (isb. izinto zesiliva ezifakwe i-ion), imiklamo "engathinti" (isb. amabhodlela e-lotion asebenza ngezinyawo) angangena emgqeni wezinga eliphezulu ngemva kobhubhane.
Ukulungiswa kwezimo zokuhamba: amabhodlela e-silicone agoqekayo (isib. ama-capsule anophawu lwe-Cadence), izinhlelo zokusabalalisa ama-capsule (isib. ukushintshwa kwama-capsule anobungani nemvelo e-L'Occitane) ukuze kuncishiswe isisindo.
5. Ukupakisha Inani Lemizwa: Ukukhuphuka Komnotho Ophulukisayo
Umklamo onezinzwa eziningi: izinto ezithintayo (isb., ezifakwe iqhwa, i-suede) ezinama-microcapsule anephunga elimnandi (ukuvula ibhokisi ukuze kukhishwe iphunga), isib., ukupakishwa kwamakhandlela anephunga elimnandi sekuyinto eqoqwayo.
Ubuciko bokulandisa ngezemvelo: Ukudalwa kabusha kwezinto ezilahliwe (isb., amabhodlela anomumo onamabala enziwe ngepulasitiki yolwandle), ukulandisa ngezemvelo ngomklamo, ifilosofi yezemvelo yasePatagonia ingathonya imboni yobuhle.
Ukuhlanganiswa komkhiqizo kanye nomnotho wabaqoqi: Ngokubambisana nama-IP amakhulu (isib. i-Disney, abaculi be-NFT) ukuqalisa ukupakisha okuqoqwayo, "ibhodlela lezinyosi" likaGuerlain lingase lixhunywe emsebenzini wobuciko wedijithali, livule ulwazi lokuhlanganisa iqiniso neqiniso.
Izinselele kanye Namathuba Emboni
Izindleko zokulinganisela: Izindleko zokuqala zezinto ezihlala isikhathi eside ziphezulu, futhi izinkampani kudingeka zikholise abathengi ngokusebenzisa amasu okukhiqiza asezingeni eliphezulu noma amasu “e-eco-premium” (isb. i-premium ka-Aveda engu-10% emabhodleleni epulasitiki asetshenziswe kabusha).
Okuqhutshwa yimithetho: “Intela yepulasitiki” ye-EU kanye nenqubomgomo “ye-dual-carbon” yaseShayina ziphoqa izinkampani ukuthi zishintshe, futhi u-2025 ungaba yiphuzu elibalulekile lokuhambisana nokugcinwa kwempahla ngendlela enobungani nemvelo.
Ubunzima ekuhlanganisweni kobuchwepheshe: izindleko zama-chip okupakisha ahlakaniphile, izinkinga zokuphila isikhathi eside kusadingeka zixazululwe, izinkampani ezintsha (ubuchwepheshe be-elekthronikhi obuguquguqukayo bunganikeza ikhambi).
Fingqa
Ngo-2025, ukupakishwa kobuhle ngeke kube "ijazi" lomkhiqizo kuphela, kodwa futhi kuzoba ngumthwali wezindinganiso zomkhiqizo, amandla obuchwepheshe kanye nemizwa yomsebenzisi. Umqondo oyinhloko ulele kulokhu okulandelayo: ukusimama njengesisekelo, ubuhlakani njengethuluzi, ukwenza ngokwezifiso kanye nokuhlangenwe nakho njengephuzu lomehluko, futhi ekugcineni kwakhiwe ubuwena bomkhiqizo obungenakuguqulwa emncintiswaneni wemakethe onamandla.
Isikhathi sokuthunyelwe: Feb-12-2025
