Kushicilelwe ngo-Okthoba 30, 2024 ngu-Yidan Zhong
Njengoba imakethe yobuhle nokunakekelwa komuntu siqu emhlabeni wonke iqhubeka nokukhula, ukugxila kwemikhiqizo nabathengi kushintsha ngokushesha, futhi iMintel isanda kukhipha umbiko wayo we-Global Beauty and Personal Care Trends 2025, oveza izitayela ezine ezibalulekile ezizothinta imboni ngonyaka ozayo. Ngezansi kunezinto ezivelele ezivela embikweni, ezikuhambisa ngokuqonda kwezitayela namathuba okusungula umkhiqizo esikhathini esizayo semakethe yobuhle.
1. Ukuchuma okuqhubekayo kwezithako zemvelo kanyeukupakishwa okusimeme
Izithako zemvelo kanye nokupakishwa okusimeme sekuyizinto ezibalulekile zemikhiqizo phakathi kokukhathazeka kwabathengi okukhula ngempilo kanye nemvelo. Ngokusho kombiko, ngo-2025 abathengi bazoba nesithakazelo esikhulu ekukhetheni imikhiqizo yobuhle enobungani nemvelo futhi enezithako zemvelo.Ngokufakwa kwamalebula okusekelwe ezitshalweni, okuhlanzekile kanye nokupakishwa okunobungani nemvelo,Imikhiqizo ayidingi nje kuphela ukuhlinzeka ngemikhiqizo esebenza kahle, kodwa futhi idinga ukusungula izinqubo zokukhiqiza ezicacile nezisobala kanye nemithombo yezithako. Ukuze ivelele emncintiswaneni onzima, imikhiqizo ingajulisa ukwethenjwa kwabathengi ngokufaka imiqondo efana nomnotho ojikelezayo kanye nokungathathi hlangothi kwe-carbon footprint.
2. Ukusungula ubuchwepheshe kanye nokwenza kube ngokwakho
Ubuchwepheshe buvula indlela yokwenza kube ngokwakho. Ngokuthuthuka kwe-AI, i-AR kanye ne-biometrics, abathengi bazokwazi ukujabulela ulwazi lomkhiqizo olunembile nolwenziwe ngokwezifiso. I-Mintel ibikezela ukuthi ngo-2025, imikhiqizo izohlose ukuhlanganisa okuhlangenwe nakho kwedijithali nokusetshenziswa okungaxhunyiwe ku-inthanethi, okuvumela abathengi ukuthi benze ngokwezifiso ukwakheka komkhiqizo okwenziwe ngokwezifiso kanye nezindlela zokunakekelwa kwesikhumba ngokusekelwe ekubunjweni kwesikhumba sabo okuhlukile, indlela yokuphila, kanye nezintandokazi zomuntu siqu. Lokhu akugcini nje ngokuthuthukisa ukwethembeka kwamakhasimende, kodwa futhi kunikeza umkhiqizo umehluko omkhulu.
3. Umqondo "wobuhle bomphefumulo" uyashisa
Njengoba impilo iqhubeka ishesha kanye nokukhathazeka okukhulayo ngempilo yemizwa, iMintel ithi u-2025 uzoba unyaka lapho "ukucabanga" kuzothuthukiswa khona. Igxile ekuvumelaneni phakathi kwengqondo nomzimba, izosiza abathengi ukukhulula ukucindezeleka ngokusebenzisa iphunga elimnandi, izindlela zokwelapha zemvelo kanye nokuhlangenwe nakho kobuhle okujulile. Imikhiqizo eminingi yobuhle iphendukela ekunakekeleni ngokomzimba nangokwengqondo, ithuthukisa imikhiqizo enomphumela "oduduza ingqondo". Isibonelo, amafomula anephunga elimnandi neliduduza izinzwa kanye nokuhlangenwe nakho kokunakekelwa kwesikhumba okunesici sokuzindla kuzosiza imikhiqizo ukuthi ikhange abathengi abafuna ukuvumelana kwangaphakathi nangaphandle.
4. Umthwalo Wemfanelo Wezenhlalo Namasiko
Ngenxa yokujula kokukhula kwembulunga yonke, abathengi balindele ukuthi imikhiqizo ithathe indima enkulu ekuzibophezeleni kwamasiko, kanti umbiko we-Mintel uphakamisa ukuthi impumelelo yemikhiqizo yobuhle ngo-2025 izoncika ekuzibophezeleni kwayo ekubandakanyeni kwamasiko, kanye nemizamo yayo ekuthuthukisweni kwemikhiqizo eyahlukahlukene. Ngesikhathi esifanayo, imikhiqizo izosebenzisa amapulatifomu okuxhumana nabantu kanye nemiphakathi eku-inthanethi ukuqinisa ukusebenzisana kwabathengi kanye nokuxhumana, ngaleyo ndlela yandise isisekelo sabalandeli abathembekile bomkhiqizo. Imikhiqizo akudingeki nje kuphela ixhumane ngokukhululekile nabathengi, kodwa futhi ibonise ukubandakanya kwayo kanye nomthwalo wemfanelo maqondana nobulili, uhlanga kanye nesizinda senhlalo.
Njengoba u-2025 usondela, imboni yobuhle nokunakekelwa komuntu siqu ilungele izinga elisha lokukhula. Imikhiqizo ehlala ihambisana nezitayela futhi isabela kahle esidingweni sabathengi sokuzinza, ukwenziwa komuntu siqu, inhlalakahle yemizwa kanye nokubandakanywa kwamasiko izoba nethuba elingcono lokugqama emncintiswaneni esikhathini esizayo. Kungakhathaliseki ukuthi ukusebenzisa ubuchwepheshe obusha ukuze kulethwe izinsizakalo ezisebenza kahle noma ukuthola ukwethenjwa kwabathengi ngokusebenzisa ukupakisha okusimeme kanye nezintambo zokuhlinzeka ezisobala, u-2025 ngokungangabazeki uzoba unyaka obalulekile wokusungula izinto ezintsha nokukhula.
I-Mintel's Global Beauty and Personal Care Trends 2025 inikeza isiqondiso embonini kanye nogqozi lwemikhiqizo ukuze ihlangabezane nezinselele ezizayo.
Isikhathi sokuthunyelwe: Okthoba-30-2024
