Kushicilelwe ngo-Okthoba 30, 2024 ngu-Yidan Zhong
Njengoba imakethe yomhlaba wonke yobuhle nokunakekelwa komuntu iqhubeka nokuvela, ukugxila kwemikhiqizo nabathengi kushintsha ngokushesha, futhi iMintel isanda kukhipha umbiko wayo we-Global Beauty and Personal Care Trends 2025, oveza izitayela ezine ezibalulekile ezizoba nomthelela embonini ngonyaka ozayo. . Ngezansi kukhona okuvelele okuvela embikweni, okukuyisa emibonweni yethrendi namathuba okuqanjwa kabusha komkhiqizo esikhathini esizayo semakethe yobuhle.
1. Ukuqhuma okuqhubekayo kwezithako zemvelo kanyeukupakisha esimeme
Izithako zemvelo kanye nokupakishwa okusimeme sekuphenduke amakhono asemqoka emikhiqizo phakathi nokukhathazeka okukhulayo kwabathengi mayelana nempilo kanye nemvelo. Ngokombiko, ngo-2025 abathengi bazothambekela kakhulu ekukhetheni imikhiqizo yobuhle ehambisana nemvelo futhi enezithako zemvelo.Ngokusekelwe esitshalweni, ukulebula okuhlanzekile kanye nokupakishwa kwe-eco-friendly kumnyombo,amabhrendi awadingi nje kuphela ukuhlinzeka ngemikhiqizo ephumelelayo, kodwa futhi adinga ukusungula izinqubo zokukhiqiza ezicacile nezisobala kanye nemithombo yesithako. Ukuze ugqame emqhudelwaneni oshubile, imikhiqizo ingajulisa ukwethenjwa kwabathengi ngokufaka imiqondo efana nomnotho oyindilinga nokungathathi hlangothi kwe-carbon footprint.
2. Ukuqamba okusha kanye nokwenza kube ngokwakho
Ubuchwepheshe buvula indlela yokwenza kube ngokwakho. Ngokuthuthuka kwe-AI, i-AR kanye ne-biometrics, abathengi bazokwazi ukujabulela ukuzizwisa komkhiqizo okunembe kakhudlwana futhi komuntu siqu.UMintel ubikezela ukuthi ngo-2025, amabhrendi azohlose ukuhlanganisa okuhlangenwe nakho kwedijithali nokusetshenziswa ungaxhunyiwe ku-inthanethi, okwenza abathengi benze ngendlela oyifisayo ukwakheka komkhiqizo okuqondene nomuntu kanye nezinhlobo zokunakekelwa kwesikhumba. ngokusekelwe ekuthunjweni kwesikhumba esiyingqayizivele, indlela yokuphila, kanye nezinto abazithandayo. Lokhu akugcini nje ngokuthuthukisa ukwethembeka kwamakhasimende, kodwa futhi kunikeza umkhiqizo umehluko owengeziwe.
3. Umqondo othi “ubuhle bomphefumulo” uyakhula
Ngokukhula kwejubane lokuphila kanye nokukhathazeka okukhulayo mayelana nempilo engokomzwelo, uMintel uthi u-2025 kuzoba unyaka lapho "ukuqaphela" kuthuthukiswa khona. Ngokugxila ekuzwaneni phakathi kwengqondo nomzimba, kuzosiza abathengi bakhulule ingcindezi ngokusebenzisa iphunga elimnandi, ukwelapha kwemvelo nokuzizwisa kobuhle obugxilile. Imikhiqizo yobuhle iya ngokuya igxilisa ukunaka kwabo empilweni engokomzimba nengqondo, ithuthukisa imikhiqizo enomphumela "opholisa ingqondo". Isibonelo, amafomula anephunga elimnandi anamakha athoba izinzwa kanye nesipiliyoni sokunakekelwa kwesikhumba ngento yokuzindla kuzosiza amabhrendi ahehe abathengi abafuna ukuvumelana kwangaphakathi nangaphandle.
4. Isibopho Senhlalo Namasiko
Ngokuphikisana nesizinda sokujula kokuhwebelana kwembulunga yonke, abathengi balindele ukuthi imikhiqizo izobamba iqhaza elikhulu ekuzibophezeleni kwezamasiko, futhi umbiko weMintel uphakamisa ukuthi impumelelo yemikhiqizo yobuhle ngo-2025 izoncika ekuzibophezeleni kwabo ekubandakanyekeni kwamasiko, kanye nemizamo yabo emikhiqizweni ehlukahlukene. ukuthuthukiswa. Ngesikhathi esifanayo, amabhrendi azosebenzisa izinkundla zokuxhumana kanye nemiphakathi eku-inthanethi ukuqinisa ukusebenzisana nokuxhumana kwabathengi, ngaleyo ndlela kwandise isisekelo sabalandeli abaqotho bomkhiqizo. Imikhiqizo ayidingi nje kuphela ukuxhumana ngokukhululekile nabathengi, kodwa futhi ibonise ukubandakanywa kwabo kanye nokuzibophezela kwabo ngokobulili, uhlanga kanye nesizinda senhlalo.
Njengoba kusondela u-2025, imboni yobuhle nokunakekelwa komuntu siqu isilungele izinga elisha lokukhula. Amabhrendi ahlala phezu kwamathrendi futhi asabela kahle esidingweni sabathengi sokusimama, ukwenza kube ngokwakho, inhlalakahle engokomzwelo kanye nokuhlanganiswa kwamasiko ayoba nethuba elingcono lokuphuma emqhudelwaneni esikhathini esizayo. Kungakhathaliseki ukuthi kusiza ukuqanjwa kabusha kwezobuchwepheshe ukuletha izinsizakalo ezisebenza kahle kakhulu noma ukuzuza ukwethenjwa kwabathengi ngokupakisha okusimeme kanye namaketanga okunikezela asobala, u-2025 ngokungangabazeki uzoba unyaka obalulekile wokuqamba nokukhula.
I-Global Beauty and Personal Care Trends ye-Mintel 2025 inikeza isiqondiso embonini kanye nogqozi lwemikhiqizo ukuhlangabezana nezinselele ezizayo.
Isikhathi sokuthumela: Oct-30-2024