Umthombo wedatha: i-Euromonitor, i-Mordor Intelligence, i-NPD Group, i-Mintel
Ngokuphikisana nesizinda semakethe yezimonyo yomhlaba wonke ekhula kancane kancane ngesilinganiso sokukhula sonyaka esihlanganisiwe (i-CAGR) esingu-5.8%, ukupakisha, njengemoto ebalulekile yokwehluka komkhiqizo, kudlula ekuguqukeni okukhulu okuqhutshwa ukusimama kanye nobuchwepheshe bedijithali. Ngokusekelwe kudatha evela ezinhlanganweni ezigunyaziwe njenge-Euromonitor kanye ne-Mordor Intelligence, lesi sihloko sinikeza ukuhlaziywa okujulile kwezitayela ezibalulekile kanye namathuba okukhula emakethe yokupakisha yezimonyo kusukela ngo-2023-2025.
Usayizi wemakethe: udlula uphawu lwamaRandi ayizigidigidi ezingama-40 ngo-2025
Usayizi wemakethe yokupakishwa kwezimonyo emhlabeni wonke kulindeleke ukuthi ufinyelele ku-$34.2 billion ngo-2023 futhi udlule ku-$40 billion ngo-2025, ukhuphuke kusuka ku-4.8% kuya ku-9.5% CAGR. Lokhu kukhula kuqhutshwa kakhulu yizici ezilandelayo:
Ukuvuselelwa kokusetshenziswa kobuhle ngemva kobhubhane: Isidingo sokupakisha ukunakekelwa kwesikhumba kulindeleke ukuthi sikhule ngo-8.2% ngo-2023, ngamabhodlela/izimbiza ze-vacuum ezipompiwa ngomoya ezikhula ngesilinganiso esingu-12.3%, okuba yisisombululo esithandwayo sokuvikela izithako ezisebenzayo.
Izinqubomgomo nemithethonqubo yokukhuthaza: "Isiqondiso Sepulasitiki Esilahlwayo" se-EU sidinga ukuthi ingxenye yamapulasitiki asetshenziswe kabusha ifinyelele ku-30% ngo-2025, okuholela ngqo emakethe yokupakisha kwemvelo engu-18.9% CAGR.
Ukwehla kwezindleko zobuchwepheshe: ukupakisha okuhlakaniphile (njengokuhlanganiswa kwama-chip e-NFC), okuqhuba usayizi wemakethe yayo ngesilinganiso esiphezulu sokukhula kwe-CAGR okungu-24.5%.
Ukukhula kwesigaba: ukupakishwa kokunakekelwa kwesikhumba okuholayo, ukuguqulwa kokupakishwa kwezimonyo zombala
1. Ukupakishwa kokunakekelwa kwesikhumba: ukuhluzwa kokusebenza kahle
Umkhuba womthamo omncane: ukukhula okukhulu ekupakishweni okungaphansi kwama-50ml, umklamo olula ukuhlangabezana nezidingo zokuhamba nezimo zokuhlola.
Ukuvikelwa okusebenzayo: ingilazi yokuvimbela i-ultraviolet, amabhodlela e-vacuum kanye nezinye izinto zokupakisha eziphezulu zidinga ukukhula okuphindwe kathathu kunezinto zokupakisha zendabuko, ngokuvumelana nezithako zezintandokazi zabathengi beqembu.
2. Ukupakisha izimonyo: ukwenziwa kwezinsimbi kanye nokunemba
Izinga lokukhula kwe-lipstick tube liyehla: i-CAGR ka-2023-2025 ingu-3.8% kuphela, kanti umklamo wendabuko ubhekene nengqinamba yokusungula izinto ezintsha.
Ikhanda lepompo yesisekelo sempuphu liyashintsha: isidingo esiqondile somthamo siphusha ukukhula kokupakishwa kwekhanda lepompo ngo-7.5%, kanti u-56% wemikhiqizo emisha uhlanganisa indawo yokufutha yempuphu elwa namagciwane.
3. Ukupakisha ukunakekelwa kwezinwele: ukuvikelwa kwemvelo kanye nokulula ngesikhathi esisodwa
Umklamo ogcwalisiweyo: Amabhodlela e-shampoo anomklamo ogcwalisiweyo akhule ngo-15%, ngokuvumelana nokuthanda kweGen Z kwemvelo.
Push-to-fill esikhundleni sesivalo sesikulufu: Ukupakisha kwe-conditioner kuyashintsha kube push-to-fill, ngezinzuzo ezibalulekile zokulwa ne-oxidation kanye nokusebenza ngesandla esisodwa.
Izimakethe Zesifunda: Ezihamba Phambili e-Asia-Pacific, Eziqhutshwa Yinqubomgomo YaseYurophu
1. I-Asia-Pacific: ukukhula okuqhutshwa yizinkundla zokuxhumana
IShayina/India: Ukupakishwa kwezimonyo kukhule ngo-9.8% minyaka yonke, kanti ukumaketha ezinkundleni zokuxhumana (isb. amavidiyo amafushane + ukukhulisa utshani kwe-KOL) kuba yiwona mandla ayinhloko ashukumisayo.
Ingozi: Ukuguquguquka kwentengo yezinto ezingavuthiwe (i-PET ikhuphuke ngo-35%) kunganciphisa inzuzo.
2. IYurophu: ukukhishwa kwenzuzo yenqubomgomo
IJalimane/iFrance: izinga lokukhula kwamaphakheji abola ngo-27%, izibonelelo zenqubomgomo + izaphulelo zabasabalalisi ukuze kusheshiswe ukungena emakethe.
Isexwayiso sengozi: amanani e-carbon andisa izindleko zokuthobela imithetho, ama-SME abhekene nengcindezi yokuguqulwa.
3. ENyakatho Melika: iprimiyamu yokwenza ngokwezifiso ibalulekile
Imakethe yase-US: ukupakisha okwenziwe ngokwezifiso (ukubhala/umbala) kunikela ngesikhala se-38% sekhwalithi ephezulu kanye nemikhiqizo esezingeni eliphezulu ukusheshisa ukwakheka.
Izingozi: izindleko eziphezulu zezokuthutha, ukwakheka okulula kuyisihluthulelo.
Izitayela zesikhathi esizayo: ukuvikelwa kwemvelo kanye nobuhlakani kuyahambisana
Ubukhulu bezinto ezinobungani nemvelo
Izinga lokusetshenziswa kwezinto ze-PCR likhuphuka lisuka ku-22% ngo-2023 laya ku-37% ngo-2025, kanti izindleko ze-bioplastics ezisekelwe ku-algae zehla ngo-40%.
Ama-67% esizukulwane Z azimisele ukukhokha iprimiyamu eyengeziwe ngo-10% ngokupakisha okuhambisana nemvelo, izinkampani zidinga ukuqinisa indaba yokusimama.
Ukwenziwa Kwabantu Abadumile Kokupakisha Okuhlakaniphile
Ukupakishwa okuhlanganiswe ngama-chip e-NFC kusekela ukulwa nokukhwabanisa kanye nokulandeleka, kunciphisa ukukhwabanisa komkhiqizo ngo-41%.
Ukupakishwa kwesilingo sokuzilungisa esibonakalayo se-AR kukhulisa izinga lokuguqulwa ngo-23%, okuba yinto ejwayelekile eziteshini ze-e-commerce.
Ngo-2023-2025, imboni yokupakisha izimonyo izoletha amathuba okukhula kwesakhiwo aqhutshwa kokubili ukuvikelwa kwemvelo kanye nobuhlakani. Imikhiqizo kudingeka ilandele inqubomgomo kanye nemikhuba yokusetshenziswa, futhi ibambe indawo ephezulu emakethe ngokusebenzisa ubuchwepheshe obusha kanye nomklamo ohlukile.
MayelanaI-TOFEELPACK
Njengomholi wezinto ezintsha embonini yokupakisha izimonyo, i-TOPFEELPACK igxile ekuhlinzekeni ngezixazululo zokupakisha ezisezingeni eliphezulu nezisimeme kumakhasimende ethu. Imikhiqizo yethu eyinhloko ifaka amabhodlela angenawo umoya, amabhodlela okhilimu, amabhodlela e-PCR, namabhodlela e-dropper, ahlangabezana ngokugcwele nezidingo zokuvikelwa kwezithako ezisebenzayo kanye nokuhambisana nemvelo. Njengoba ineminyaka eyi-14 yesipiliyoni embonini kanye nobuchwepheshe obuhamba phambili, i-TOPFEELPACK isikhonze imikhiqizo yokunakekelwa kwesikhumba engaphezu kuka-200 emhlabeni jikelele, ibasiza ukuthuthukisa inani lomkhiqizo kanye nokuncintisana emakethe.Xhumana nathinamuhla ukuthola izixazululo zokupakisha ezenziwe ngokwezifiso ukuze kuzuzwe amathuba okukhula kwemakethe kusukela ngo-2023 kuya ku-2025!
Isikhathi sokuthunyelwe: Feb-28-2025
