Imboni yezimonyo iyingxenye yemboni yobuhle enkulu, kodwa naleyo ngxenye imele ibhizinisi lezigidigidi zamadola.Izibalo zibonisa ukuthi ikhula ngesivinini esishaqisayo futhi ishintsha ngokushesha njengoba kuthuthukiswa imikhiqizo emisha nobuchwepheshe.
Lapha, sizobheka ezinye zezibalo ezichaza usayizi nobubanzi balo mkhakha, futhi sizohlola amanye amathrendi akha ikusasa lawo.
Uhlolojikelele lwemboni yezimonyo
Imboni yezimonyo iyimboni yezigidigidi zamadola ehlinzeka ngezinhlobonhlobo zemikhiqizo namasevisi ukuthuthukisa ukubukeka komuntu siqu kwesikhumba, izinwele nezinzipho zabantu.Imboni iphinde ihlanganise nezinqubo ezifana nemijovo ye-Botox, ukususwa kwezinwele ze-laser kanye namapelisi amakhemikhali.
I-US Food and Drug Administration (FDA) ilawula imboni yezimonyo futhi idinga ukuthi zonke izithako ziphephe futhi zisebenze kahle.Kodwa-ke, i-FDA ayidingi ukuthi abakhiqizi bahlole imikhiqizo ngaphambi kokuthi ikhishelwe emphakathini.Lokhu kusho ukuthi asikho isiqiniseko sokuthi zonke izithako zomkhiqizo ziphephile noma ziyasebenza.
Ubukhulu bemboni yezimonyo
Ngokohlaziyo lomhlaba wonke, imboni yezimonyo yomhlaba wonke ibilinganiselwa emalini elinganiselwa ku-$532 billion ngo-2019. Lesi sibalo kulindeleke ukuthi sikhule sifinyelele ku-$805 billion ngo-2025.
I-United States iphethe isabelo semakethe esikhulu kunazo zonke emhlabeni, esinenani elilinganiselwa ku-$45.4 billion ngo-2019. Ukukhula okulindelwe e-US kukhombisa inani elilinganiselwa ku-$48.9 billion ekupheleni kuka-2022. I-United States ilandelwa yi-China, Japan kanye neNingizimu Korea. .
IYurophu ingenye imakethe ebalulekile yezimonyo, kanti iJalimane, iFrance ne-UK kungamazwe ayinhloko.Imboni yezimonyo kulawa mazwe ilinganiselwa ukuthi ibiza u-$26, u-$25, no-$17 ngokulandelana.
Ukuthuthukiswa kwemboni yezimonyo
Ukukhula kukhule kakhulu eminyakeni yamuva futhi kungabangelwa izici ezimbalwa, ezihlanganisa:
Ukunyuka kwezinkundla zokuxhumana
I-'Selfie Culture' Ikhula Ekudumeni
Kukhona ukuqwashisa okukhulayo ngokubaluleka kobuhle
Enye into enomthelela ukukhula kokutholakala kwemikhiqizo yezimonyo ethengekayo, esezingeni eliphezulu kanye ne-skincare.Ngenxa yentuthuko kwezobuchwepheshe nezindlela zokukhiqiza, izinkampani manje zingakhiqiza imikhiqizo yekhwalithi ephezulu ngezindleko eziphansi kakhulu.Lokhu kusho ukuthi imikhiqizo yobuhle itholakala kalula kubantu kungakhathaliseki izinga lemali engenayo.
Okokugcina, esinye isizathu sokukhula kokuthandwa kwemboni ukwanda kwesidingo semikhiqizo elwa nokuguga.Njengoba abantu bekhula, bakhathazeka kakhulu ngokubonakala kwemibimbi nezinye izimpawu zokuguga.Lokhu kuholele ekuthuthukeni, ikakhulukazi embonini yezokunakekelwa kwesikhumba, njengoba abantu befuna amafomula okubasiza babukeke bebasha futhi benempilo.
Amathrendi embonini
Izitayela eziningi okwamanje zibumba imboni.Isibonelo, "imvelo" kanye "nemvelo" sekuphenduke amagama athandwayo njengoba abathengi benaka kakhulu izithako.Ngaphezu kwalokho, isidingo sezimonyo “eziluhlaza” ezenziwe ngezithako ezisimeme nokupakishwa siyakhula.
Izinkampani zamazwe ngamazwe nazo ziya ngokuya zigxila ekwandiseni izimakethe ezisafufusa ezifana ne-Asia neLatin America, ezisenamandla angakasetshenziswa.
Kunezizathu ezimbalwa zokuthi kungani izinkampani zamazwe ngamazwe zinentshisekelo yokungena ezimakethe ezisafufusa:
Bahlinzeka ngesisekelo samakhasimende amakhulu futhi angasetshenzisiwe.Ngokwesibonelo, i-Asia iyikhaya labantu abangaphezu kwamaphesenti angu-60 emhlabeni wonke, abaningi babo abaqaphela ngokwengeziwe ukubaluleka kokubukeka komuntu siqu.
Lezi zimakethe zivame ukulawulwa kancane kunezimakethe ezithuthukisiwe, okwenza kube lula ngezinkampani ukuletha imikhiqizo emakethe ngokushesha.
Eziningi zalezi zimakethe zinezigaba ezimaphakathi ezikhula ngokushesha kanye nemali engenayo etholakalayo ewukhiye kule mboni ekhulayo.
Umthelela esikhathini esizayo
Lo mkhakha kulindeleke ukuthi udlondlobale minyaka yonke njengoba abantu abaningi benakekela ukubukeka kwabo futhi befuna ukubukeka kahle.
Ngaphezu kwalokho, ukukhuphuka kwemali engenayo emazweni asathuthuka kuzonikeza amathuba amasha kulezi zimakethe.
Kuzokuthakazelisa ukubona ukuthi amathrendi emikhiqizo yemvelo neyemvelo azokhula kanjani eminyakeni ezayo nokuthi izimonyo eziluhlaza zizoba yinsakavukela yini.Noma iyiphi indlela, kuphephile ukusho ukuthi imboni yezimonyo isizohlala!
Imicabango yokugcina
Ongoti bezimboni bathi amabhizinisi emhlabeni wonke ayadlondlobala, kanti ngokocwaningo alukho uphawu lokuncipha kwesivinini esikhathini esizayo esiseduze.Uma ufuna ukuthatha isinyathelo, manje yisikhathi sokwanda kwesidingo.Imali engenayo yonyaka yale mboni kulindeleke ukuthi ifinyelele izinga eliphezulu eminyakeni ezayo!
Ngamathuba amaningi kule makethe ekhulayo, unokuningi ongabelana ngakho, ngakho-ke qala ukuthengisa izimonyo namuhla!
Isikhathi sokuthumela: Oct-28-2022