Ukuphishekela ubuhle bekuyingxenye yemvelo yomuntu kusukela ezikhathini zasendulo.Namuhla, izinkulungwane zeminyaka kanye no-Gen Z bagibele igagasi “lomnotho wobuhle” e-China nangale kwayo.Ukusebenzisa izimonyo kubonakala kuyingxenye ebalulekile yokuphila kwansuku zonke.Ngisho nezifihla-buso azikwazi ukumisa ukuphishekela kwabantu ubuhle: izifihla-buso zenze ukuthengiswa kwezimonyo zamehlo nemikhiqizo yokunakekelwa kwesikhumba kwanda;ukuthengiswa kwezindebe zomlomo enkathini yangemva kobhubhane kubone ukwanda okumangalisayo.Abantu abaningi babona ithuba embonini yobuhle futhi bafuna ucezu lukaphayi.Kodwa abaningi babo abazi kahle ukuthi bangaqala kanjani ibhizinisi lezimonyo.Lesi sihloko sizokwabelana ngamathiphu athile okuqala inkampani yezimonyo.

Izinyathelo ezimbalwa zokuqala kahle

 

1. Qonda izidingo zemakethe kanye nezitayela

Lesi isinyathelo sokuqala sokuqala ibhizinisi.Ubuciko bempi yamaShayina "uzazi wena nesitha esisodwa".Lokhu kusho ukuthi kuyadingeka ukuqonda izimfuno zemakethe namathrendi.Ukwenza lokhu, ungenza ucwaningo lwewebhusayithi, uhambele imibukiso yobuhle nemicimbi ekhaya naphesheya, futhi ucobelelane ngemibono nabangaphakathi embonini njengochwepheshe noma abaxhumanisi.

 

2. Khomba imakethe ye-niche

Osomabhizinisi abaningi bangakhetha ukusebenza emakethe ye-niche.Okunye kwalokhu kungase kuqondise ngokukhethekile kubathengi abanesikhumba esibucayi futhi babanikeze imikhiqizo eyenziwe ngezithako zemvelo.Ezinye zazo zingase zinikeze izindebe noma imikhiqizo yamehlo.Ezinye zazo zingasebenza endaweni yokupakisha noma yemishini yobuhle.Kunoma ikuphi, uzodinga ukwenza olunye ucwaningo lwemakethe ukuze uhlonze i-niche yakho yokuqala kanye nomkhiqizo ophambili.

 

3. Yenza uhlelo lwebhizinisi

Ukuqala ibhizinisi akulula, futhi iziqalo eziningi ziyehluleka.Ukushoda kwesu eliphelele neliningilizayo kuyimbangela yecala.Ukuze wakhe uhlelo lwebhizinisi, udinga ukukhomba okungenani lokhu okulandelayo:

 

Injongo Nenhloso
Khomba abathengi
Isabelomali
ukuhlaziya izimbangi
Isu lokumaketha

 

4. Yakha ibhrendi yakho

Uma ufuna imikhiqizo yakho namasevisi ahlaba umxhwele abathengi, udinga uhlobo oluqinile.Dala ilogo eyingqayizivele, enhle ebonisa isithombe somkhiqizo wakho ukuze udonse ukunaka kwabantu.

 

5. Khetha umphakeli

Lapho ufuna abahlinzeki, kufanele ucabangele: 

 

intengo
umkhiqizo kanye nekhwalithi yesevisi
ukuthutha
ulwazi lochwepheshe

Yiqiniso, unezinketho eziningi: abakhiqizi, izinkampani zokuhweba, ama-ejenti, njll. Bonke banamandla kanye nobuthakathaka babo.Kodwa njengabachwepheshe abanolwazi, siphakamisa ukuthi umkhiqizi wezinga eliphezulu angase abe inketho engcono kakhulu.Banokulawula kwekhwalithi okuqinile ngakho akudingeki ukhathazeke ngekhwalithi.Ukusebenza ngqo nemboni kuzogwema izindleko zokukhokhela umuntu ophakathi nendawo.Ngokuvamile banamasistimu avuthiwe.Akukhona lokho kuphela, ubuchwepheshe babo bungahlinzeka ngezinsizakalo ze-OEM ne-ODM.

Lapho ukhetha umphakeli, ezinye iziteshi zingase zibe usizo:

 

Yiya emcimbini wobuhle noma umbukiso
izincomo zomngane
Izinjini zokusesha eziku-inthanethi ezifana ne-Google
Amanye amapulatifomu aku-inthanethi afana ne-Alibaba, Made in China, Global Sources noma Beauty Sourcing

Kodwa-ke, akulula ukukhetha abahlinzeki bekhwalithi abathile kwabaningi basekhaya nabangaphandle.

 

6. Khomba imigudu yokumaketha nokusabalalisa

Njengesiqalo, ungathengisa imikhiqizo yakho ngeziteshi eziningi, okuhlanganisa izinkundla eziku-inthanethi (inkundla ye-B2B, B2C noma inkundla yezokuxhumana), isitolo sakho esingaxhunyiwe ku-inthanethi, isaluni yasendaweni, i-spa noma isitolo sokudla.Noma ungathola ama-ejenti athile emibukisweni yobuhle.