Amathrendi Amasha Ekupakishweni Kwezimonyo

Kubikwa ukuthiI-Procter & GambleIGlobal Textiles and Home Care Department yajoyina umphakathi webhodlela lephepha lasePaboco futhi yaqala ukukhiqiza amabhodlela emikhiqizo enziwe ngokuphelele ngezinto eziphilayo ukuze kuncishiswe ukusetshenziswa kwamapulasitiki kanye ne-carbon footprint, futhi kube neqhaza ekudaleni izixazululo ezisimeme zokupakisha.

Eminyakeni yamuva nje, ngokuthandwa komnotho wobuhle, isidingo semikhiqizo yobuhle sikhule kakhulu.Ngokusho kwedatha evelaiMedia Research, imakethe yezimonyo yomhlaba wonke isifinyelele ezigidini eziyizinkulungwane ezingama-75.1 zamadola aseMelika ngo-2020, futhi kulinganiselwa ukuthi ngonyaka ka-2025, imakethe yezimonyo yomhlaba wonke izofinyelela kumadola ayizigidi eziyizinkulungwane eziyi-169.67.

Esikhathini sanamuhla lapho izimonyo nemikhiqizo yokunakekelwa kwesikhumba isetshenziswa kabanzi, izindaba zemvelo ziye zaba indaba eyinhloko ecatshangelwa yibo bonke abathengi nabasebenzisi, okubeka inselele ekusimameni kwemvelo kobuhle nezimonyo.

Njengomkhiqizo wabathengi osemfashinini, izimonyo zimelela imfashini, i-avant-garde kanye nethrendi.Ngaphezu kokuba nomthelela othile wokusetshenziswa, futhi kuwukubonakaliswa kwesiko.Kuyinhlanganisela yomsebenzi wokusetshenziswa nesiko likamoya ukwanelisa ukuphishekela ubuhle ngokwengqondo kwabathengi.Ukupakisha kuyisixhumanisi esibaluleke kakhulu.Ukupakishwa okufanele akukwazi nje ukuheha ukunaka kwabathengi, kodwa futhi kubonise ukunambitheka komkhiqizo ngokugcwele.

Kuyaqondakala ukuthi ukupakishwa kwangaphandle kwemikhiqizo yobuhle kubala u-30% -50% wezindleko.Ukupakishwa ngokweqile ngemuva komnotho we-eyeball akugcini nje ukwandisa izindleko zezomnotho zabathengi, kodwa futhi kuthwala imvelo.

Nakuba kungakapheli iminyaka eyikhulu kwavela amapulasitiki, inselelo yokungcoliswa kwepulasitiki iya ngokuya iba nkulu kakhulu ngenxa yemikhuba yokudla okusetshenziselwa umphakathi wesintu.

Ngo-2018, ukukhiqizwa kwepulasitiki emhlabeni wonke kwafinyelela kumathani ayizigidi ezingama-360, iningi lawo agelezela ezindaweni zokulahla imfucumfucu noma endaweni ezungezile ngemuva kokulahlwa.Ngokokuhlolwa kweNhlangano Yezizwe Ezihlangene Yokuvikela Imvelo, u-9% kuphela wamathani ayizigidi eziyizinkulungwane eziyi-9 wemfucumfucu yepulasitiki emhlabeni esetshenziswa kabusha;ukupakishwa kwepulasitiki, njengesigaba esiyinhloko semikhiqizo yepulasitiki, i-95% ilahlekelwa inani ngemva kokusetshenziswa kokuqala, futhi i-14% kuphela ivuselelwa kabusha.

Ngokusho kwesithi "Ubani Okhathalelayo Owenza Ucwaningo Lomhlaba Wonke" enyatheliswa yi-Kantar Worldpanel, inani labathengi abasekela ukuvikelwa kwemvelo emhlabeni liye landa kakhulu, okubonisa ukuthi abathengi bakhulisa kancane kancane ukunaka kwabo ekuthuthukisweni okusimeme nokwandisa ukuqwashisa kwemvelo.

Ngaphezu kwalokho, imikhiqizo eminingi isiqalile ukuqaphela imihlahlandlela yokuvikela imvelo yezimonyo, ebonakala kakhulu ezicini ezintathu “zokusebenzisa izithako eziphilayo”, “ukusebenzisa izinto zokupakisha ezigaywa kabusha” kanye “nokungenzi ukuhlolwa kwezilwane.”Ngakho-ke, inkampani yethu yokupakisha izimonyo iwulandela kanjani umkhuba wokuvikelwa kwemvelo?

I-TOPFEELPACK CO., LTD ingumkhiqizi ochwepheshe, okhethekile ku-R&D, ukukhiqiza nokumaketha kwemikhiqizo yokupakisha yezimonyo.Siqhubeka siphishekela imiqondo nobuchwepheshe obusebenziseka kalula futhi sibusebenzise ekukhiqizeni kwethu.Njengamanje, imikhiqizo yethu egaywa kabusha, esebenziseka kabusha, nevuselelekayo ihlanganisa amabhodlela angenawo umoya, amabhodlela okugcoba, izimbiza zikakhilimu, amabhodlela e-Boston namashubhu, njll. ukuze kuhlangatshezwane nezidingo eziqhubekayo zamakhasimende zokupakishwa kwezimonyo ezihlukene.

Mayelana nezinto zokwakha, sisebenzisa izinto eziphilayo, ezibolayo, nezigaywa kabusha, futhi sisebenzisa ukupakishwa kwephepha ukuze sinciphise ukusetshenziswa kwepulasitiki.Ngokuphathelene nokuklama, sethule uchungechunge lwezinto ezivumelana ne-eco-friendly ukwenza ukupakishwa kwezimonyo ezigcwalisekayo, okungagcini nje ukunciphisa izindleko zokupakisha, kodwa futhi kunciphisa ukungcoliswa kwemvelo.

Umhlinzeki wephakheji we-Topfeelpack Cosmetic (2) Isitsha Sokhilimu Sokugcwalisa I-Topfeelpack (2)

Ukupakisha okuvumelana nemvelo kuwumkhuba ongenakugwenywa ekuthuthukisweni kwezimonyo zokupakisha, futhi kuwubuchwepheshe obubalulekile bemikhiqizo yezimonyo ukuthuthukisa ukuncintisana kwabo.Ngesikhathi esifanayo, ukuphishekela imvelo nokuluhlaza ekukhiqizeni nasekusetshenzisweni kwezimonyo sekuyindaba eshisayo embonini yezimonyo, futhi sekubuye kwaba yinto evelele kakhulu yokukhangisa yomkhiqizo.Ngokuzayo, ukuvikelwa kwemvelo kuzodlala indima enkulu ekuqhudelaneni kwemikhiqizo yezimonyo.

 

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Isikhathi sokuthumela: Oct-14-2021