Ukupakisha kuyindlela yokuxhumana yokuxhumana ngqo nabathengi, futhi ukuvuselelwa okubonakalayo noma ukuthuthukiswa komkhiqizo kuzobonakala ngqo ekupakisheni. Futhi ukuthengisa ngokubambisana kwamanye amazwe kuyithuluzi lokumaketha elivame ukusetshenziswa ukwenza imikhiqizo nemikhiqizo. Izinhlobonhlobo zokuthengisa okungalindelekile kwamanye amazwe, azigcini nje ngokusebenzisa ubuciko bokupakisha emgqeni womkhiqizo wokuqala ukudala "ikhasi lokukhangisa" elihle kakhulu lomkhiqizo, kodwa futhi lingasetshenziswa ukungena embuthanweni wabathengi abasebasha, kusukela ekuqaleni kokupakisha ukuze abasebenzisi babone ukusungula okusha nokukhula komkhiqizo, bese bezinzisa imakethe.
Muva nje, ukuthengisa ngokubambisana kwemingcele kuya ngokuya kushisa, zonke izinhlobo ezinkulu zizama ukuthengisa ngokubambisana kwemingcele, kodwa futhi kwavela inhlanganisela yethu engalindelekile. Kungashiwo ukuthi uhlobo lokuthengisa ngokubambisana kwemingcele lubonakala luthanda kakhulu. Izinhlobo bezilokhu zizama ukuguqula umbono ongokwemvelo wohlobo lomkhiqizo ezingqondweni zesizukulwane esisha ezindaweni ezahlukene, ukuze zidonsele abathengi abasebasha, uhlobo lokumaketha kwemingcele luyaqhubeka nokusungula ngesibindi izinhlobo ezahlukene zokuthengisa kwamanye amazwe ngenani elikhulu lamacala avula amehlo, kodwa futhi luvumele iningi labathengi ukuthi libone ukuguquguquka kohlobo lomkhiqizo, lunikeze uhlobo amathuba amasha kakhulu.
UBarbie ubelokhu evutha amalangabi muva nje, namuhla ake sibheke lawo maphakheji kaBarbie awela imingcele ahambisana nophawu lwakhe!
I-Colorpop ne-Barbie
Ukubambisana kwe-Colorpop kanye neMalibu Barbie. Dala ukupakishwa kwempuphu kaBarbie, i-lipstick kaBarbie, i-Barbie eyeshadow, izici ezivelele zikaBarbie, isibuko sikaBarbie ...... kukuvumela ukuthi uphuphe emuva emidlalweni kaBarbie yobuntwana.
UColorkey noBarbie
I-Colorkey iphinde yethula umkhiqizo omusha nge-Barbie co-branding, i-Barbie Sweetheart Mini Lip Glaze Set, i-Barbie Sweetheart Eyeshadow Palette, ukudala umkhiqizo owodwa ophuphayo wenkosazana yesithandwa.
I-Banila Co & Barbie
I-Banila Co kanye ne-Barbie bahlanganise igama lomkhiqizo wokwethulwa kwamamodeli ahlanganisiwe okhilimu wokususa izimonyo, ukhilimu wokuhlanza kanye nokupakishwa okulinganiselwe, okuhle nokuthandekayo, njalo kuveza umuzwa wobuntombi, okukhanga kakhulu abathengi.
Lo mkhiqizo ukhethe ukubambisana nezwe lezimonyo, kodwa futhi wacabangela ukuthambekela kwamanje kwezitayela zobuhle. Ngakolunye uhlangothi, ungaveza ngokuzenzakalelayo itimu yokupakisha, ngaphandle kokulahlekelwa inani lomklamo, kodwa futhi nokuthi umkhiqizo uwine indawo ethile yabathengi. Kodwa-ke, yize ukubambisana kuthakazelisa, uma ufuna into entsha futhi ungayinaki itimu yomkhiqizo, kodwa kulula ukubeka inqola phambi kwehhashi. Ngakho-ke, lapho ukhetha iqembu lokubambisana, umkhiqizo kufanele uqale uthole izici zawo zomkhiqizo, ukuze i-crossover ifaneleke kubathengi ukuyithenga.
Lezi zinhlobo zezimonyo zihlangana ngempumelelo. I-Barbie ngokwayo inobuciko obuphambili, izimfanelo zobuntu kanye nezitayela zobuhle zabathengi besimanje, ukupakisha kungahlanganiswa, okunikeza abathengi ulwazi olusha.
Kodwa ngefilimu nethelevishini ye-toy IP, incazelo kaBarbie "yobuhle" nokuthi ngabe usesixukwini sezimakethe ezincintisanayo ukuthola ukuvezwa okuqhubekayo, izethameli eziqinile, ukuze abantu abaningi endaweni yonke ye-Barbie IP bathole ukuzwelana ngokomzwelo, bavune inani lemizwa, kufanelekile ukuhlola. Ukumaketha kokubambisana kuyisihloko esiqhubekayo uma sifuna ukuthola ukuguqulwa okuphumelelayo kokuthengisa, ukusungula nokugcina umuzwa wabasebenzisi wobunikazi kanye nentando enhle ngomkhiqizo, nokuqedela ukukhanyiselwa kwezindinganiso ezifanele zomphakathi egameni elithi "ukubambisana kokubambisana". Ukuthuthukiswa kokupakisha kuyadingeka, kodwa indlela yokuthuthukisa isidingo sokucabanga ngokucophelela.
Isikhathi sokuthunyelwe: Agasti-04-2023
