Ngokukhula okuqhubekayo kwemakethe yezimonyo,ukupakisha izimonyoakulona nje ithuluzi lokuvikela imikhiqizo nokwenza lula ezokuthutha, kodwa futhi liyindlela ebalulekile yokuthi imikhiqizo ixhumane nabathengi. Idizayini kanye nomsebenzi wokupakishwa kwezimonyo kuhlala kuvela ukuze kuhlangatshezwane nezidingo ezihlukene zemakethe kanye nokwanda kokuqwashisa ngemvelo. Okulandelayo izibikezelo ezimbalwa ezinkulu zethrendi yentuthuko yokupakishwa kwezimonyo:
1. Izinto ezisimeme futhi ezihambisana nemvelo
Ukwanda kokuqwashisa ngemvelo kwenze ukupakishwa okusimeme kwaba umkhuba ojwayelekile.Abathengi banaka kakhulu umthwalo wemfanelo wemvelo wemikhiqizo, futhi imikhiqizo eminingi ihlanganiswa ezintweni ezithinta imvelo. Izinto eziwohlokayo, ama-bioplastics, amapulasitiki agaywe kabusha kanye nokupakishwa kwamaphepha kuzoba yizinto eziphambili zokupakishwa kwezimonyo esikhathini esizayo. Imikhiqizo eminingi isiqalile ukwethula ukupakisha isebenzisa izinto ezithinta imvelo. Izinkampani ezinkulu zizibophezele ekwehliseni ukusetshenziswa kwamapulasitiki kanye nokwandisa ingxenye yezinto ezigaywa kabusha.
2. Ubuchwepheshe bokupakisha obuhlakaniphile
Ukusetshenziswa kobuchwepheshe bokupakisha okuhlakaniphile kuzothuthukisa kakhulu ulwazi lomsebenzisi lwezimonyo. Ngokwesibonelo, eshumekiweAmathegi e-RFID namakhodi e-QRayikwazi nje ukunikeza ulwazi oluningiliziwe mayelana nemikhiqizo, kodwa futhi ilandelela umthombo nobuqiniso bemikhiqizo ukuvimbela imikhiqizo yomgunyathi kanye nengenangqondo ukuthi ingangeni emakethe. Ngaphezu kwalokho, ukupakishwa okuhlakaniphile kungaphinda kuqaphe ukusetshenziswa kwemikhiqizo ngobuchwepheshe bezinzwa, kukhumbuze abasebenzisi ukuthi baphinde babeke isitoko noma bashintshe imikhiqizo, futhi kuthuthukise ukusebenziseka kalula nokwaneliseka.
3. Ukupakisha okwenziwe ngezifiso
Ngokukhula kwamathrendi okusetshenziswa komuntu siqu, izinhlobo eziningi zemikhiqizo seziqala ukuhlinzeka ngezinsizakalo zokupakisha ezingokwezifiso. Ngobuchwepheshe bokuphrinta nokupakisha obuthuthukile, abathengi bangakhetha umbala, iphethini ngisho nokuma kwephakeji ngokuya ngokuthanda kwabo. Lokhu akugcini nje ngokuthuthukisa ukusebenzisana phakathi kwemikhiqizo nabathengi, kodwa futhi kukhulisa ukuhluka kanye nenani elengeziwe lemikhiqizo. Isibonelo, amabhrendi afana ne-Lancome kanye no-Estée Lauder aseqalileamasevisi ngokwezifiso ngokwezifiso, okuvumela abathengi ukuthi babe nephakheji yezimonyo eyingqayizivele.
4. Umklamo wokupakisha owenziwe ngezinto eziningi
Idizayini yokupakisha enemisebenzi eminingi inganikeza ukunethezeka nokusebenza okwengeziwe. Isibonelo, ibhokisi le-powder elinesibuko, i-lipstick tube enekhanda elihlanganisiwe lebhulashi, kanye nebhokisi lezimonyo elinomsebenzi wokugcina. Lo mklamo awuthuthukisi nje kuphela ukusebenza komkhiqizo, kodwa futhi uhlangabezana nezidingo ezimbaxambili zabathengi ukuze kube lula nobuhle. Ngokuzayo, idizayini yokupakisha enemisebenzi eminingi izonaka kakhulu isipiliyoni somsebenzisi futhi ilwele ukuthola ibhalansi engcono kakhulu phakathi kobuhle nokusebenza.
5. Umklamo olula futhi minimalist
Ngokushintsha kobuhle, izitayela zedizayini ezilula nezincane kancane kancane ziye zaba inkambiso yokupakishwa kwezimonyo.Idizayini encane igcizelela ukudlulisa izinga eliphezulu nekhwalithi ngemigqa elula nemibala ehlanzekile. Lesi sitayela asifanele kuphela imikhiqizo ephezulu, kodwa futhi kancane kancane samukelwe yimakethe ephakathi. Kungakhathaliseki ukuthi ibhodlela lamakha elisezingeni eliphezulu noma imbiza yomkhiqizo wokunakekelwa kwesikhumba yansuku zonke, idizayini encane ingangeza umuzwa wokuba yinkimbinkimbi kanye nesimanje emkhiqizweni.
6. Isipiliyoni sokupakisha sedijithali
Ukuthuthukiswa kobuchwepheshe bedijithali kulethe amathuba amaningi ekwakhiweni kokupakisha. Ngobuchwepheshe be-AR (i-augmented reality), abathengi bangakwazi ukuskena amaphakheji ngamaselula abo ukuze bathole okuqukethwe okucebile njengemiphumela yokuhlola ebonakalayo, okokufundisa ngokusetshenziswa nezindaba zomkhiqizo womkhiqizo. Lokhu okuhlangenwe nakho kokupakishwa kwedijithali akukhulisi nje kuphela umuzwa wokuhlanganyela womthengi, kodwa futhi kunikeza amabhrendi amathuba amaningi okumaketha nawokusebenzisana.
Umkhuba wokuthuthuka weukupakisha izimonyoikhombisa izinguquko esidingweni semakethe nokuthandwa ngabathengi. Izinto zokwakha ezinobungani bemvelo, ubuchwepheshe obukhaliphile, ukwenza ngokwezifiso komuntu siqu, ukuklama okunemisebenzi eminingi, isitayela esilula nolwazi lwedijithali kuzoba isiqondiso esiyinhloko sokupakishwa kwezimonyo esikhathini esizayo. Amabhrendi adinga ukusungula izinto ezintsha ngokuqhubekayo futhi alungise amasu okupakisha ukuze ahlangabezane nokulindelwe ngabathengi futhi agqame emqhudelwaneni wezimakethe oshubile. Ngokuzayo, ngokuthuthuka kobuchwepheshe kanye nokusungulwa kwemiqondo yokuklama, ukupakishwa kwezimonyo kuzohluka kakhulu futhi kubheke phambili, okulethe abathengi umuzwa ongcono wokusebenzisa.
Isikhathi sokuthumela: Jun-07-2024