I-Mitel's "Global Beauty and Personal Care Trends" ka-Mintel ikhombisa ukuthi akukho mfucuza, njengenye yezinto ezisimeme,imiqondo eluhlaza kanye nemvelo, izofunwa umphakathi.Ukushintsha imikhiqizo yobuhle ifakwe emaphaketheni angavumelani nemvelo futhi ngisho nokuqinisa umqondo wokuthi "i-zero waste" ezithakweni zomkhiqizo kuzothandwa ngabathengi.

Isibonelo, uhlobo lokunakekelwa kwesikhumba i-UpCircleBeauty lusebenzise izindawo zekhofi kanye netiye elishisiwe ukwenza imikhiqizo yokuhlanza, yokukhuhla nensipho.I-niche brand yamakha i-Jiefang Orange County isiphinde yethula isiqholo esisha “enemfucuza yezinto eziphilayo” njengezinto ezingavuthiwe.Umkhiqizo wokunakekelwa kwesikhumba sezingane i-Naif uphinde wabambisana nezinkampani zamaDashi i-Waternet ne-AquaMinerals ukuguqula izinsalela ze-calcite e-Amsterdam amanzi okuphuza zibe imikhiqizo yobuhle, esikhundleni sezinhlayiya ezincane ezisezikhunjeni zobuso ngezinhlayiya ze-calcite.

Ngaphezu kwalokho, ngokulandela umkhuba wobuhle obumsulwa, "ukunakekelwa kwesikhumba okwenziwe lula" nakho kuzokhula ngokushesha eminyakeni eyishumi ezayo.Kulo mkhakha, izinhlobo eziningi zemikhiqizo bezihamba phambili.I-brand yaseJapane i-MiraiClinical isebenzisa umqondo wokuthi okuncane kuningi, futhi imikhiqizo yabo ehamba phambili iqukethe kuphela i-squalane.I-brand yaseBrithani i-Illuum isebenzisa umqondo womkhiqizo othi "Usebenzela imikhiqizo embalwa".Uchungechunge lokunakekelwa kwesikhumba olwethulwe lunikeza kuphela imikhiqizo engu-6, iningi lazo liqukethe izithako ezingu-2-3 kuphela, okuhloswe ngalo ukunikeza isikhumba ukudla okudingekayo.

I-"Zero waste" kanye "nokunakekelwa kwesikhumba okwenziwe lula" kuzoba yinsakavukela, futhi imiqondo yokupakisha evumelana nemvelo, esimeme, eluhlaza, kanye nemvelo izovunywa.