Izimfihlo Eziyisi-7 Zokupakisha Okuhle

Njengoba isisho sithi: Umthungi wenza indoda.Kule nkathi yokubuka ubuso, imikhiqizo ithembele emaphaketheni.

Akukho lutho olungalungile ngakho, into yokuqala yokuhlola umkhiqizo yikhwalithi, kodwa ngemva kwekhwalithi, into ebaluleke kakhulu umklamo wokupakisha.Ubuhlakani kanye nokuqanjwa okusha kwedizayini yokupakisha nakho sekube yisimo esiyinhloko sokubamba ukunaka kwabathengi.

Namuhla, ngizokwabelana ngezimfihlo ze-7 zokupakisha okuhle, futhi ake imibono yokuklama icace kakhudlwana!

Iyini Iphakheji Yomkhiqizo?

Ukupakishwa komkhiqizo kusho igama elijwayelekile lomhlobiso elinamathiselwe kumkhiqizo ngokusebenzisa iziqukathi, izinto zokwakha kanye nezinto ezisetshenziswayo ngokwezindlela ezithile zobuchwepheshe ukuze kuvikelwe umkhiqizo, kube lula ukugcinwa kanye nokukhuthaza ukuthengiswa ngesikhathi senqubo yokujikeleza kokuthuthwa komkhiqizo, ukugcinwa nokuthengisa.

Ukupakishwa kwemikhiqizo akugcini nje ngokusiza ekuqinisekiseni ukuphepha kanye nekhwalithi yomkhiqizo wemikhiqizo ekhethekile, kodwa futhi kungavikela kahle amalungelo nezithakazelo ezisemthethweni zabagcini bemikhiqizo, abathuthi, abathengisi nabathengi.

Ngokuqhubeka okuqhubekayo komphakathi kanye nokuthuthukiswa kwamazinga okuphila, izidingo zokupakisha ezinhle neziqondene nomuntu ziya ngokuya zihlonishwa abantu.

Idizayini yokupakisha eyimpumelelo ayikona nje kuphela ukuvikela umkhiqizo nokuheha abathengi ukuthi bawuthenge, kodwa okwengeziwe mayelana nokuqonda inkampani nesiko layo elicebile lebhizinisi.

Amathiphu angu-7 Omklamo Wokupakisha

Ithiphu 1: Qonda Imvelo Yokuncintisana

Ngaphambi kokuqala ukuklama ukupakisha, kufanele siqale siqonde ukuthi hlobo luni lwemakethe lo mkhiqizo ongangena kulo, bese senza ucwaningo olujulile lwemakethe futhi sibuze imibuzo ngombono wabanikazi bomkhiqizo:

▶Uyini umkhiqizo wami futhi ingabe abathengi bangawuthemba?

▶Yini eyenza umkhiqizo wami uhluke?

▶Ingabe umkhiqizo wami ugqame phakathi kwezimbangi eziningi?

▶Kungani abathengi bekhetha umkhiqizo wami?

▶Iyiphi inzuzo enkulu noma inzuzo umkhiqizo wami ongayiletha kubathengi?

▶Umkhiqizo wami ungadala kanjani ukuxhumana okungokomzwelo nabathengi?

▶ Yiziphi izindlela ezisikiselayo ongazisebenzisa umkhiqizo wami?

Injongo yokuhlola isimo sokuncintisana ukusebenzisa amasu okuhlukanisa phakathi kwemikhiqizo efanayo ukuze kuzuzwe ukukhuthazwa komkhiqizo nomkhiqizo, kanye nokunikeza abathengi izizathu zokukhetha lo mkhiqizo.

Ithiphu 2: Dala I-Information Hierarchy

Ukuhleleka kolwazi kuyisici esibalulekile somklamo wangaphambili.

Ngobubanzi, izinga lolwazi lingahlukaniswa ngamaleveli alandelayo: umkhiqizo, umkhiqizo, izinhlobonhlobo, inzuzo.Lapho uklama ingaphambili lephakeji, hlaziya ulwazi lomkhiqizo ofuna ukulidlulisela futhi ulihlele ngokulandelana kokubaluleka kwalo.

Misa ukuhlelwa kolwazi okuhlelekile nokungaguquguquki, ukuze abathengi bakwazi ukuthola ngokushesha imikhiqizo abayifunayo phakathi kwemikhiqizo eminingi, ukuze bathole ulwazi lokusetshenziswa olugculisayo.

Ithiphu 3: Dala Ukugxila Kwezinto Zomklamo

Ingabe uhlobo lunobuntu obanele ukuze imikhiqizo yalo ithole indawo emakethe?akunjalo Empeleni!Ngoba kusadingeka ukuthi umklami acacise ukuthi yiluphi ulwazi lwesici olubaluleke kakhulu okufanele umkhiqizo uludlulisele, bese ebeka ulwazi oluyinhloko olugqamisa izici zomkhiqizo endaweni evelele kakhulu ngaphambili.

Uma umkhiqizo womkhiqizo uyindawo okugxilwe kuyo yomklamo, cabanga ukwengeza isici somkhiqizo eduze nelogo yomkhiqizo.Izimo, imibala, imidwebo, kanye nokuthatha izithombe kungasetshenziswa ukuqinisa ukugxila komkhiqizo.

Okubaluleke kakhulu, vumela abathengi ukuthi bathole ngokushesha umkhiqizo ngokuzayo uma bethenga.

Ithiphu 4: Umthetho Wezinto Ezincane

Okuncane kakhulu, lokhu kuwukuhlakanipha kokuklama.Izinkulumo zolimi kanye nemiphumela yokubonwayo kufanele kugcinwe kufingqiwe ukuze kuqinisekiswe ukuthi izinkomba ezibonakalayo ezisephaketheni zingaqondwa futhi zamukelwe ngumphakathi.

Ngokuvamile, izincazelo ezedlula amaphuzu amabili noma amathathu zizoba nemiphumela ephambene.Izincazelo eziningi kakhulu zezinzuzo zizowenza buthaka ulwazi lomkhiqizo oluwumongo, okuzokwenza abathengi balahlekelwe intshisekelo kumkhiqizo ngesikhathi sokuthenga imikhiqizo.

Khumbula, amaphakheji amaningi azokwengeza imininingwane eyengeziwe eceleni.Yilapho abathengi bezonaka khona uma befuna ukwazi kabanzi ngomkhiqizo.Udinga ukusebenzisa ngokugcwele isikhundla eseceleni sephakheji, futhi umklamo akufanele uthathwe kalula.Uma ungeke ukwazi ukusebenzisa uhlangothi lwephakeji ukuze ubonise ulwazi lomkhiqizo onothile, ungase futhi ucabangele ukungeza i-hang tag ukuze wazise abathengi kabanzi mayelana nomkhiqizo.

Ithiphu 5: Sebenzisa Okubonakalayo Ukuze Ukhulume Ngevelu

Ukubonisa umkhiqizo ngaphakathi ngefasitela elisobala ngaphambili kwephakheji cishe njalo kuwukukhetha okuhlakaniphile, njengoba abathengi bafuna ukuqinisekiswa okubonakalayo lapho bethenga.

Ngaphezu kwalokho, izimo, amaphethini, izimo nemibala konke kunomsebenzi wokuxhumana ngaphandle kosizo lwamagama.

Sebenzisa ngokugcwele ama-elementi angabonisa ngempumelelo izibaluli zomkhiqizo, ashukumise izifiso zokuthenga zabathengi, asungule ukuxhumana okungokomzwelo kwabathengi, futhi agqamise ukuthungwa komkhiqizo ukuze udale ukuxhumana nomuzwa wokuba ngowakho.

Kunconywa ukuthi isithombe esisetshenzisiwe siqukethe izakhi ezingabonisa izici zomkhiqizo, kuyilapho sihlanganisa izici zendlela yokuphila.

Ithiphu 6: Imithetho eqondene nomkhiqizo

Kungakhathaliseki ukuthi hlobo luni lomkhiqizo, umklamo wawo wokupakisha unemithetho nezici zawo, futhi eminye imithetho idinga ukulandelwa ngokucophelela.

Eminye imithetho ibalulekile ngoba ukwenza okuphambene kungenza abasafufusa bagqame.Kodwa-ke, ngokudla, umkhiqizo ngokwawo ungacishe ube yindawo yokuthengisa, ngakho-ke ukupakishwa kokudla kunaka kakhulu ukukhiqizwa okungokoqobo kwezithombe zokudla ekwakhiweni nasekuphrinteni.

Ngokuphambene, emikhiqizweni yemithi, uhlobo kanye nezici zomzimba zomkhiqizo zingase zibe ezibalulekile—ngezinye izikhathi kungenasidingo, futhi uphawu lomkhiqizo lomzali lungase lungadingi ukuvela ngaphambili kwephakheji, nokho, kugcizelela igama nenjongo ye- umkhiqizo ubaluleke kakhulu.okudingekayo.

Noma kunjalo, kuzo zonke izinhlobo zezimpahla, kuyinto efiselekayo ukunciphisa imfuhlumfuhlu ebangelwa okuqukethwe okuningi okungaphambili kwephakheji, futhi ube nomklamo wangaphambili olula kakhulu.

Ithiphu 7: Ungazibi Ukutholakala Nokuthengwa Kwemikhiqizo

Lapho uklama ukupakishwa komkhiqizo othile womkhiqizo, abaklami bokupakisha badinga ukuphenya ukuthi abathengi bathenga kanjani imikhiqizo enjalo ukuze baqinisekise ukuthi abathengi abanakho ukungabaza mayelana nesitayela somkhiqizo noma ileveli yolwazi.

Amagama abalulekile, kodwa anendima yokusekela.Umbhalo ne-typography yizici eziqinisayo, hhayi izinto eziyinhloko zokuxhumana zomkhiqizo.

Ukupakisha kuyisixhumanisi sokugcina ekusebenzelaneni komthengi nomkhiqizo ngaphambi kokwenza isinqumo sokuthenga.Ngakho-ke, idizayini yokuqukethwe okubonisiwe kanye nomthelela ngaphambili kwephakheji (indawo yesibonisi eyinhloko) inendima engenakuthathelwa indawo ekukhangiseni nasekuphromotheni.

Nakuba idizayini yokupakisha ingenazo izinguquko ezisobala zethrendi njengedizayini yezingubo, akusho ukuthi idizayini yokupakisha imile noma ishiywe ekudlaleni kwamahhala komklami.

Uma sifunda ngokucophelela, sizothola ukuthi empeleni, izitayela ezintsha zokuklama ukupakisha zizozalwa minyaka yonke, futhi izindlela ezintsha zizosetshenziswa kabanzi.