Izitayela kanye nezinguquko zenqubomgomo embonini yokupakisha izimonyo e-United States kanye ne-European Union ngo-2025

Eminyakeni yamuva nje, imakethe yezimonyo iqalise igagasi "lokuthuthukiswa kokupakisha": izinkampani zigxila kakhulu ezintweni zokuklama kanye nokuvikela imvelo ukuze zihehe abathengi abasebasha.Ngokusho kwe-"Global Beauty Consumer Trend Report", ama-72% abathengi bazonquma ukuzama imikhiqizo emisha ngenxa yokwakheka kwamaphakheji, kanti cishe ama-60% abathengi bazimisele ukukhokha imali eyengeziwe.ukupakishwa okusimeme.Izinkampani ezinkulu zezimboni zethule izixazululo ezifana nokugcwalisa kabusha kanye nokuvuselela amabhodlela angenalutho.

Izitayela zokupakisha izimonyo e-United States kanye ne-European Union (2)

Isibonelo, iLush neLa Bouche Rouge seziqalileukupakishwa kobuhle okugcwaliswa kabusha, kanye nochungechunge lwe-L'Oréal Paris' Elvive lusebenzisa amabhodlela e-PET aphinde asetshenziswa ngo-100%. Ngesikhathi esifanayo, ukupakisha okuhlakaniphile kanye nomklamo osezingeni eliphezulu onobungani nemvelo nakho sekuyinto evamile: imikhiqizo ihlanganise ubuchwepheshe obufana namakhodi e-QR, i-AR, kanye ne-NFC ekupakisheni ukuze kuthuthukiswe ukusebenzisana kanye nokuhlangenwe nakho komsebenzisi gcimagazine.com; imikhiqizo yobukhazikhazi efana ne-Chanel kanye ne-Estee Lauder yethule izitsha zengilazi eziphinde zisetshenziswe kanye nezitsha ze-pulp ezibolayo ukuze kufezwe ibhalansi phakathi kokuthungwa kobukhazikhazi kanye nokusimama. Lezi zinto ezintsha azigcini nje ngokunciphisa imfucuza yepulasitiki, kodwa futhi zithuthukisa ukuhlukaniswa komkhiqizo kanye nokwethembeka kwabathengi.

Ukupakishwa okusimeme futhi okunobungani nemvelo: Sebenzisa izinto eziphinde zisetshenziswe, izinto ezibolayo kanye nomklamo olula olula ukuze unciphise i-wastegcimagazine.comgcimagazine.com. Isibonelo, iBerlin Packaging yethule uchungechunge lwe-AirLight Refill lwamabhodlela okugcwalisa kabusha aphinde asetshenziswe, kanti uTata Harper noCosmogen basebenzisa izinto ezibolayo kanye nezixazululo zokupakisha ezisebenzisa iphepha lonke.

Ukupakisha okusebenzisanayo okuhlakaniphile: Yethula izinto zobuchwepheshe (amakhodi e-QR, i-AR augmented reality, amathegi e-NFC, njll.) ukuze uxhumane nezinkingai-amers futhi inikeze ulwazi oluhlelwe ngokwezifiso kanye nokuhlangenwe nakho okusha. Isibonelo, umkhiqizo wokunakekelwa okwenziwe ngokwezifiso i-Prose uphrinta amakhodi e-QR enziwe ngokwezifiso kuphakheji, kanti ukupakishwa kwe-AR kwe-Revieve kuvumela abathengi ukuthi bazame izimonyo nge-inthanethi.

Ukuvikelwa kwezemvelo okusezingeni eliphezulu: Ukugcina imiphumela yokubuka ekhangayo ngenkathi unaka ukuvikelwa kwemvelo. Isibonelo, u-Estee Lauder wethule ibhodlela lengilazi eliphinde lisetshenziswe ngokugcwele, kanti uChanel wethule ijagi lekhilimu elibolayo. Le miklamo ihlangabezana nezidingo ezimbili zemakethe ephezulu "zokwakheka + ukuvikelwa kwemvelo".

Ukupakishwa okusebenzayo okusha: Abanye abakhiqizi bakha izitsha zokupakisha ezinemisebenzi eyengeziwe ehlanganisiwe. Isibonelo, i-Nuon Medical ithuthukise idivayisi yokupakisha ehlakaniphile ehlanganisa imisebenzi yokunakekelwa kokukhanya okubomvu kwe-LED yemikhiqizo yokunakekelwa kwesikhumba nezinwele.

 

Izinguquko ezinqubweni zokungenisa nokuthumela kwamanye amazwe

Izithiyo zentela:

Entwasahlobo ka-2025, ingxabano yezohwebo phakathi kwe-US ne-EU yanda kakhulu. Uhulumeni wase-US wabeka intela yokushintshana engu-20% ezimpahleni eziningi ezingeniswe e-EU (kufaka phakathi izinto zokuhlobisa kanye nezinto zokupakisha) kusukela mhla zi-5 kuMbasa; i-EU yaphakamisa ngokushesha izinyathelo zokuziphindiselela, ihlela ukubeka intela engu-25% ezimpahleni zase-US $2.5 billion (kufaka phakathi amakha, ama-shampoo, izimonyo, njll.). Izinhlangothi zombili zafinyelela isivumelwano sesikhashana ekuqaleni kukaJulayi ukuze kuhlehliswe ukuqaliswa, kodwa imboni ngokuvamile yayikhathazekile ngokuthi lokhu kungqubuzana kwezohwebo kungase kukhuphule izindleko zemikhiqizo yobuhle futhi kuphazamise uchungechunge lokuhlinzekwa.

Imithetho yemvelaphi:

E-United States, izimonyo ezingenisiwe kumele zihambisane nezimfuneko zokulebula imvelaphi yentela, kanti amalebula okungenisa kumele abonise izwe elivela kulo. I-EU ibeka ukuthi uma umkhiqizo ukhiqizwa ngaphandle kwe-EU, izwe elivela kulo kumele liboniswe ephaketheni. Zombili zivikela ilungelo labathengi lokwazi ngolwazi lwelebula.

 

Isibuyekezo mayelana nokuhambisana nelebula lokupakisha

Ukulebula kwezithako:

Umthetho Wezimonyo we-EU (EC) 1223/2009 udinga ukusetshenziswa kwe-International Common Name of Cosmetic Ingredients (INCI) ukuze kufakwe ohlwini izithako biorius.com. NgoMashi 2025, i-EU yaphakamisa ukuvuselela isilulumagama sezithako ezivamile futhi ibuyekeze igama le-INCI ukuze limboze izithako ezintsha emakethe. I-US FDA idinga ukuthi uhlu lwezithako luhlelwe ngokulandelana kokuqukethwe (ngemuva kokusetshenziswa kwe-MoCRA, iqembu elinomthwalo wemfanelo kudingeka libhalise futhi libike izithako ku-FDA), futhi lincoma ukusetshenziswa kwamagama e-INCI.

Ukudalulwa kwe-allergen:

I-EU ibeka ukuthi izinto ezingama-26 ezibangela ukungezwani nephunga (njenge-benzyl benzoate, i-vanillin, njll.) kumele zimakwe ilebula lokupakisha uma nje izinga lidlula umkhawulo. I-United States isangakwazi ukumaka amagama ajwayelekile kuphela (njenge-"iphunga"), kodwa ngokwemithetho ye-MoCRA, i-FDA izokwakha imithetho esikhathini esizayo ukuze idinge uhlobo lwe-allergen yephunga ukuthi luboniswe kulebula.

Ulimi lwelebula:

I-EU idinga ukuthi amalebula ezimonyo asebenzise ulimi olusemthethweni lwezwe elithengiswayo ukuqinisekisa ukuthi abathengi bayaliqonda. Imithetho kahulumeni wase-US idinga ukuthi lonke ulwazi oludingekayo lwelebula lunikezwe okungenani ngesiNgisi (iPuerto Rico nezinye izifunda nazo zidinga iSpanishi). Uma ilebula lingolunye ulimi, ulwazi oludingekayo kumele luphindwe ngalolo limi.

Izimangalo zokuvikela imvelo:

I-EU Green Claims Directive entsha (2024/825) iyakwenqabela ukusetshenziswa kwamagama ajwayelekile anjengokuthi "ukuvikelwa kwemvelo" kanye "ne-ecology" ekupakishweni komkhiqizo, futhi idinga ukuthi noma yiliphi ilebula elibiza izinzuzo zemvelo kumele liqinisekiswe yiqembu lesithathu elizimele. Amalebula ezemvelo azenzele wona angaqinisekisiwe azobhekwa njengokukhangisa okudukisayo. I-United States okwamanje ayinalo uhlelo oluhlanganisiwe lokufaka ilebula kwemvelo oluyimpoqo futhi ithembele kuphela ku-Green Guide ye-FTC ukulawula i-propaganda yokuvikelwa kwemvelo, ivimbela izimangalo eziqisiwe noma ezingamanga.

 

Ukuqhathaniswa kokuhambisana nelebula lokupakisha phakathi kwe-United States ne-European Union

Izinto Izidingo zokufaka ilebula emaphaketheni e-United States Izidingo zokulebula amaphakheji e-European Union
Ulimi lwelebula IsiNgisi siyimpoqo (iPuerto Rico nezinye izifunda zidinga ukukhuluma izilimi ezimbili) Kumelwe usebenzise ulimi olusemthethweni lwezwe lokuthengisa
Ukuqamba isithako Uhlu lwezithako luhlelwe ngokulandelana kokwehla ngokuqukethwe, futhi ukusetshenziswa kwamagama e-INCI kuyanconywa. Amagama ajwayelekile e-INCI kumele asetshenziswe futhi ahlelwe ngokulandelana kokwehla ngesisindo
Ukulebula kwe-allergen Njengamanje, amagama ajwayelekile (njengelithi "iphunga") angabhalwa. I-MoCRA ihlose ukudinga ukudalulwa kwezinto ezibangela ukungezwani nephunga. Ibeka ukuthi izinto ezingama-26 ezibangela ukungezwani komzimba nephunga elithile kumele zibhalwe ku-ilebula uma zeqa umkhawulo.
Umenzi othembekile/onomthwalo wemfanelo Ilebula kumele libhale igama nekheli lomkhiqizi, umsabalalisi noma umenzi. Igama nekheli lomuntu ophethe kwi-European Union kumele kubhalwe ohlwini
Ukulebula kokuqala Imikhiqizo engenisiwe kumele ikhombise izwe elazalelwa kulo (landela iziqondiso ze-FTC ezithi "Made in the USA") Uma kukhiqizwe ngaphandle kwe-European Union, izwe okuvela kulo kumele liboniswe kulebula
Usuku lokuphelelwa yisikhathi/inombolo yeqembu Ungakhetha ukumaka isikhathi sokuphelelwa yisikhathi noma isikhathi sokusetshenziswa ngemva kokuvulwa, okungavamile ukuba yimpoqo (ngaphandle kwezinto zokuhlobisa) Isikhathi sokusetshenziswa ngemva kokuvulwa (i-PAO) kumele simakwe uma isikhathi sokuphelelwa yisikhathi sidlula izinyanga ezingu-30, ngaphandle kwalokho usuku lokuphelelwa yisikhathi kumele lumakwe; inombolo yebhetshi yokukhiqiza/ibhetshi idinga ukumakwa Isitatimende Sezemvelo Landela Iziqondiso Ze-FTC Green, uvimbele ukukhangisa okungamanga, futhi akukho zidingo zesitifiketi esihlanganisiwe. I-Green Claims Directive ivimbela ukusetshenziswa kwezimangalo ezijwayelekile "zemvelo"; amalebula ezemvelo azidalele wona kumele aqinisekiswe ngumuntu wesithathu.

 

Isifinyezo semithethonqubo

I-US:Ukuphathwa kwamalebula ezimonyo kusekelwe kuMthetho Wokudla, Izidakamizwa, kanye Nezimonyo Kahulumeni (uMthetho we-FD&C) kanye noMthetho Wokupakishwa Nokulebula Okulungile, odinga igama lomkhiqizo, okuqukethwe okunetha, uhlu lwezithako (oluhlelwe ngokuqukethwe), ulwazi lomkhiqizi, njll. UMthetho Wokulawula Isimanje Wezimonyo (i-MoCRA) owaqaliswa ngo-2023 uqinisa ukuphathwa kwe-FDA, odinga izinkampani ukuthi zibike izehlakalo ezimbi futhi zibhalise yonke imikhiqizo nezithako ku-FDA; ngaphezu kwalokho, i-FDA izokhipha imithethonqubo yokulebula i-allergen yephunga ngokuhambisana noMthetho. Azikho imithethonqubo yokulebula imvelo ephoqelekile ezingeni likahulumeni e-United States, futhi i-propaganda yokuvikela imvelo ehlobene ilandela kakhulu i-FTC Green Guidelines ukuvimbela i-propaganda edukisayo.

I-EU:Amalebula ezimonyo alawulwa yi-European Union Cosmetics Regulation (Regulation (EC) No 1223/2009), ebeka ngokuqinile izithako (kusetshenziswa i-INCI), izexwayiso, isikhathi esincane sokuphila/sokusetshenziswa ngemva kokuvulwa, ulwazi lomphathi wokukhiqiza, imvelaphi, njll. biorius.com. I-Green Declaration Directive (Directive 2024/825), ezoqala ukusebenza ngo-2024, ivimbela amalebula e-eco angaqinisekiswanga kanye ne-empty propaganda ecomundo.eu; inguqulo entsha ye-Packaging and Packaging Waste Regulation (PPWR) eyasetshenziswa ngoFebhuwari 2025 ihlanganisa izidingo zokupakisha zamazwe angamalungu, idinga ukuthi konke ukupakisha kuphinde kusetshenziswe futhi kwandiswe ukusetshenziswa kwezinto eziphinde zasetshenziswa cdf1.com. Ndawonye, ​​le mithetho ithuthukise amazinga okuhambisana namalebula ezimonyo kanye nokupakisha ezimakethe zase-US naseYurophu, iqinisekisa ukuphepha kwabathengi kanye nokusimama kwemvelo.

 

Izinkomba: Okuqukethwe kwalo mbiko kubhekiselwe kulwazi lwemboni yobuhle yomhlaba wonke kanye nemibhalo yokulawula, okuhlanganisa imibiko yemboni yezimonyo yomhlaba wonke, imibiko yezindaba zansuku zonke, kanye nokuhlaziywa komthetho wase-US naseYurophu.


Isikhathi sokuthunyelwe: Juni-15-2025