Izimonyo ekuqaleni zazipakishwa ezitsheni eziphinde zigcwaliswe, kodwa ukufika kwepulasitiki kusho ukuthi ukupakishwa kobuhle okulahlwayo sekuyinto ejwayelekile. Ukuklama ukupakishwa kwesimanje okuphinde kugcwaliswe akuwona umsebenzi olula, njengoba imikhiqizo yobuhle iyinkimbinkimbi futhi idinga ukuvikelwa ekungcolisweni nasekuqhekekeni, kanye nokuba msulwa.
Ukupakisha ubuhle obuphinde bugcwaliswe kudinga ukuba lula ukuyisebenzisa futhi kube lula ukukugcwalisa kabusha, okuhlanganisa nabantu abanokuhamba okulinganiselwe. Kudinga futhi isikhala sokulebula, njengoba izidingo ze-FDA zidinga izithako nolunye ulwazi lomkhiqizo ukuthi luboniswe ngaphezu kwegama lomkhiqizo.
Idatha yocwaningo lukaNielsen ngesikhathi sobhubhane ibonise ukwanda okungu-431% ekusesheni kwabathengi "iphunga elingasetshenziswa kabusha", kodwa le nhlangano iphinde yaveza ukuthi akulula kangako ukukholisa abathengi ukuba bayeke ngokuphelele imikhuba yabo yakudala, noma ukukholisa izinkampani ukuthi zamukele izindlela zokupakisha imikhiqizo eziyinkimbinkimbi kakhulu.
Ukushintsha isiko labathengi bekulokhu kuthatha isikhathi nemali, futhi izinhlobo eziningi zobuhle emhlabeni wonke ezizinikele ekuthuthukisweni okusimeme zisasele emuva. Lokhu kuvula ithuba lokuthi izinhlobo ezihlakaniphile, eziqondile kubathengi zikhange abathengi beGen Z abaqaphela imvelo abanemiklamo eqhubekayo.
Kwamanye amabhrendi, ukugcwalisa kabusha kusho ukuthi abathengi kufanele bayise amabhodlela asetshenzisiwe ezitolo noma eziteshini zokugcwalisa kabusha ukuze bagcwalise kabusha. Abantu abangaphakathi embonini baphinde baveza ukuthi uma abantu befuna ukwenza izinqumo eziqhubekayo, ukuthengwa kwesibili kwenani elifanayo lemikhiqizo akufanele kubize kakhulu kuneyangaphambilini, futhi izindlela zokugcwalisa kabusha kufanele kube lula ukuzithola ukuqinisekisa izithiyo eziphansi zokusimama. Abathengi bafuna ukuthenga ngendlela eqhubekayo, kodwa ukulula kanye nentengo kubalulekile.
Kodwa-ke, kungakhathaliseki ukuthi isetshenziswa kanjani kabusha, i-consumer trial psychology iyisithiyo esikhulu ekukhuthazeni ukupakisha okugcwaliswa kabusha. Kunezinhlobonhlobo zemikhiqizo yezimonyo futhi emisha ivulwa njalo. Kuhlala kunezithako ezintsha ezidonsela ukunaka futhi zize emehlweni omphakathi, zikhuthaza abathengi ukuthi bazame imikhiqizo emisha nemikhiqizo.
Imikhiqizo kudingeka izivumelanise nokuziphatha okusha kwabathengi uma kukhulunywa ngokusetshenziswa kobuhle. Abathengi banamuhla banamathemba aphezulu kakhulu mayelana nokulula, ukwenziwa ngokwezifiso kanye nokusimama. Ukwethulwa kwegagasi elisha lemikhiqizo eklanyelwe ukugcwalisa kabusha engqondweni akugcini nje ngokuvimbela imfucuza yokupakisha ngokweqile, kodwa futhi kudala amathuba amasha ezixazululo ezenzelwe wena uqobo futhi ezibandakanya wonke umuntu.
Isikhathi sokuthunyelwe: Julayi-26-2023
