Kungani Kunzima Ukusebenzisa Ukufaka Esikhundleni Ekupakisheni Kobuhle?

UProcter & Gamble uthe eminyakeni edlule, inkampani itshale izigidi zamaRandi ekukhiqizweni nasekuhlolweni kwemikhiqizo yokufaka esikhundleni sensipho, futhi manje isebenza kanzima ukuyikhuthaza emikhakheni yezimonyo neyokunakekelwa komzimba.

Muva nje, iProcter & Gamble iqale ukuhlinzeka ngokhilimu wobuso obunezigcobo zokugcwalisa kabusha kuwebhusayithi esemthethweni yomkhiqizo wayo i-OLAY, futhi ihlela ukwandisa ukuthengisa kwayo eYurophu ekuqaleni konyaka ozayo. Okhulumela iProcter & Gamble uDamon Jones uthe: “Uma lokhu kufakwa esikhundleni kwamukeleka kubathengi, ukusetshenziswa kwepulasitiki yenkampani kungancishiswa ngamakhilogremu ayisigidi.”

Isitolo Somzimba, eyayithengwe yiNatura Group yaseBrazil ngaphambilini kwa-L'Oréal Group, iphinde yathi ihlela ukuvula “iziteshi zikaphethiloli” ezitolo emhlabeni wonke ngonyaka ozayo, okuvumela abathengi ukuthi bathenge izitsha zokuhlobisa ezingasetshenziswa kabusha zejeli yokugeza noma ukhilimu wobuso we-Body Shop Body Shop. Kubikwa ukuthi lo mkhiqizo wawunikeza ezinye ezitolo zawo ekuqaleni kwawo-1990, kodwa ngenxa yokuntuleka kwesidingo semakethe ngaleso sikhathi, ukukhiqizwa kwamiswa ngo-2003. Bashayela iwebhusayithi esemthethweni."Uhlelo lwethu lokubuyisela, ukuphinda usebenzise, ​​​​nokuphinda lubuyile. Futhi lukhulu kunanini ngaphambili. Manje seluyatholakala kuzo zonke izitolo zase-UK* ngenhloso yokuba sezitolo ezingu-800 emazweni angu-14 ekupheleni kuka-2022. Futhi asihleli ukuphelela lapho..

I-Unilever, eyathembisa ukunciphisa ukusetshenziswa kwepulasitiki ngesigamu ngo-2025, yamemezela ngo-Okthoba ukuthi ihlela ukwethula izithasiselo zohlobo lwe-Dove ezithatha indawo ye-deodorant ngokusekelwa uhlelo lokuthenga olungenamfucuza i-LOOP. Uhlelo lokuthenga luqhutshwa yi-TerraCycle, inkampani yokuvuselela kabusha enobungani nemvelo, ukuze inikeze abathengi imikhiqizo eqinile kanye nokugcwalisa kabusha.

Nakuba ngokombono wobungani bemvelo, ukukhuthazwa kwemishini yokushintsha kubalulekile, kodwa okwamanje, kuyo yonke imboni yezimpahla zabathengi, ukwethulwa kwemishini yokushintsha kungachazwa ngokuthi “okuxubile okuhle nokubi.” Abanye abantu baveze ukuthi okwamanje, iningi labathengi emhlabeni wonke lisebenzisa ngokunganaki, futhi kunzima ukuqeda ukupakishwa “okungalahlwa”.

I-Unilever ithe yize intengo yemishini yokushintsha ishibhile, ngokuvamile ishibhile ngo-20% kuya ku-30% kunemishini esemthethweni, kuze kube manje, abathengi abaningi abakayithengi.

Okhulumela i-P&G uthe noma abathengi bevuma ukusetshenziswa kwezinto ezizoshintshwa kweminye imikhiqizo yasekhaya, isimo siba nzima kakhulu uma sisetshenziswa emikhiqizweni yokunakekela umuntu siqu njenge-Pantene shampoo kanye ne-OLAY cream.

Kwezimonyo, ukupakishwa komkhiqizo kungenye yezinto ezibalulekile eziheha abathengi futhi zithuthukise ukunamathela kwabathengi, kodwa futhi kuhlobene nezinkinga zemvelo, okwenza izinkampani zobuhle zibe yinkinga. Kodwa manje, ukunaka kwabantu intuthuko esimeme kuyakhula. "Ukuguqula" ukupakishwa kwezimonyo sekuba yindaba eshisayo, futhi isimo sengqondo sokuvikela imvelo salo mkhiqizo sizoheha abathengi abaningi ngokungabonakali.

Kubalulekile ukusebenzisa umqondo wokushintsha imishini, onqunywa yimikhuba yemakethe kanye nendawo yethu yomhlaba wonke. Njengamanje, sibona ukuthi izinhlobo eziningi zezimonyo zikhuthaza imikhiqizo ehlobene. Isibonelo, imikhiqizo yebhotela le-Shea yomkhiqizo wase-AustraliaI-MECCA Cosmetica, I-ELIXIRyomkhiqizo waseJapan iShiseido,UTATA HARPERye-United States njalo njalo. Lezi zinkampani zinedumela lomkhiqizo kanye nokuvikelwa kwemvelo, okungaba nethonya elikhulu emakethe. Futhi isigaba sokuthuthukiswa kwe-Topfeelpack yethu naso sisebenza kanzima kulokhu. Izikhunta zethu ezifana ne-PJ10, PJ14,Izimbiza zokuhlobisa ze-PJ52ingahlangabezana nezidingo zamakhasimende ngokupakisha okungashintshwa, futhi ibanikeze isithombe somkhiqizo esizinzile nesinhle.